Social Media is a hot topic these days. Kodak, as many of you faithful readers, followers, commenters, and posters know, has been using these channels to reach our customers for a while now.
We speak at many conferences, seminars, webinars, colleges, and tweet-ups on the topic. We also get many requests from other companies seeking advice and, in the spirit of social media itself, we have been open to sharing To that end, we put together a 16-page booklet that contains some of our experiences and insights on social media as it relates to its use by a business.
In it you will find:
- Brief description of the social media landscape
- Myths about social media
- 10 Social Media Tips from Kodak's Chief Blogger
- Top 10 list for Twitter usage
- How to get started in social media
- Kodak social media activation examples
- Troubleshooting
- ..and more.
You can find the booklet online at:
http://www.kodak.com/go/followusLinks to our social media channels can also be found there.
To complement the downloadable PDF version we printed copies of this booklet that we will be sharing at
Print'09 later this week at a seminar for dealers, partners, and customers. Of course Kodak technology was used to make the printed version -
KODAK PRINERGY Connect Workflow System,
KODAK APPROVAL Digital Color XP4/2540 Digiyal Color Image System,
KODAK SWORD Excel Thermal Plates, and
Kodak Magnus 800 Platesetter.
We hope that you find this booklet helpful. We also encourage the generous feedback that you continue to provide to us on our efforts and on our products. It is extremely important to us and much appreciated!
Every once in awhile we will see someone doing something creative with our Kodak Pocket Video Cameras.
John Biehler used a mobile phone lens adapter to add a fisheye and a wide angle lens to his Kodak Zi6! You can see how he did it and watch a sample video on
his blog johnbiehler.com
Martin in the UK got really serious and even fabricated a shell to fix a 7X zoom lens to his Zi6!
This is some serious craftsmanship! You can see more photos of his handiwork
on his flickr photostream. Have you seen creative uses for Kodak Pocket Video Cameras? Let us know in the blog comments!
Taking a portrait takes patience and perseverance. Waiting for that moment when the planets align and everything comes together. The images on our homepage are wonderful portraits reflecting elements of craftsmanship and foresight.
What makes a great portrait? Lighting, viewpoint, the subject - all of these elements combined with the photographer's eye for detail.
Here are a few tips I have found helpful over the years:
Relax. And help your subject to relax. Have them do something they enjoy. Talk to them. If they are camera shy and fidgety give them something to hold in their hands.
Observation. Watch the mannerisms of the subject, watch their body language, what makes them comfortable. Then start taking pictures.
Lighting. Try using natural light to set the mood of the portrait.
Background. Look for backgrounds that will add interest to the photo. This week's photos kept the backgrounds clean, without distractions. It helped to keep the focus on the person.
Interesting angles. Climb a tree. Lay down on the ground. Try various photos at different angles.
Once your subject is relaxed they will start to do what comes natural to them. You will be able to have a genuine expression and capture their true essence.
What do you think makes a great portrait? Share your thoughts and tips with us.
Title: Laura's Window
Photographer: Angie Chauvin
Description: This was taken at our cottage in Northern Ontario. It was my daughter's 6th birthday and she was enjoying her new Window Writer markers. The sunlight shone in through the window, illuminating her. This photo really caught her creative character and grace.
Title: Up in the Air
Photographer: Wendy Bristol
Description: This is my daughter on the swings at a park that is across the street from our home. She seems to have no fear, and will even close her eyes as she is swinging - because she loves the feeling of flying.
Title: Those Days
Photographer: Susannah Benjamin
Description: I like the green of the grass and the light behind her. I thought it was really interesting because it was shot from above. :)
Title: Pondering
Photographer: Traci Bender
Description: This is my little girl pondering the life of a three year old...such as which teddy bear should I snuggle with tonight, should I have regular milk or chocolate, pigtails or braids, peanut butter and jelly or grilled cheese...and so on and so on! :) You know deep thinking life questions.
