Tomorrow kicks off the annual PhotoPlus Expo and Conference in New York. While our team works on getting the booth up and running, I wanted to tell you a little bit about what you’ll see from Kodak Alaris in the coming days.
First, you’ll see our new name – Kodak Alaris. We’re excited to show how our new company preserves the heritage and legacy of the KODAK brand, while quickly addressing needs and changes of the professional market.
As always, we’ll have our full portfolio of KODAK PROFESSIONAL Media and KODAK PROFESSIONAL Film on hand. You’ll see those products brought to life by through the photography of Jeff Yeats, Tanja Lippert, Sarah Vaughan and Martin Grahame-Dunn in our booth, printed on our KODAK PROFESSIONAL ENDURA Premier Paper.
In addition to showcasing his photography in our booth, Grahame-Dunn will also present two sessions at PhotoPlus, entitled ”Collections: Elevate your expertise; Control your future!” on Thursday 11:15-12:00 and Friday 2:15-3:00 in the PhotoPlus Show Floor Theater.
Grahame-Dunn’s presentation illustrates the value of our new solution for photographers and professional labs, called KODAK PROFESSIONAL Collections and Creations Software. The solution is designed to help both professional labs and photographers deliver products in a way that more directly aligns with how consumers purchase today. Consumers crave immediacy. Let’s meet that craving.
How do we meet that craving? We provide them the soft-copy. That’s right. A company that creates some of the highest quality media available for photographic printing says “give consumers the digital file.” As an industry, we need to meet today’s consumers on their terms.
But note, we don’t say “give them the soft-copy for free,” which is where the nuance lies. We believe that any photographer who simply gives away the digital content leaves money on the table. At the same time, we believe any photographer who doesn’t offer digital content missed opportunities as well. Our message is to offer today’s consumer a Collection of photo products that include soft-copy offerings in conjunction with prints, albums, books, keepsakes and more to commemorate life’s treasured moments. Once you’ve provided the option for the soft copy and have captured the consumers’ interest, you then show them just how much more they can do with the professional content to preserve their memories for a lifetime.
With the Collections and Creations Software, products are organized into thoughtfully created sets that follow a logical flow to help photographers guide their clients through the story-telling process, from start to finish. Photographers will be able to show how they take the professional content and deliver an experience that creates an emotional connection among the consumers, their images and their story.
This in turn, enables the consumers to:
•Promote their memories by sharing with family and friends anytime, anywhere
•Produce their memories in story form
•Preserve their memories for a lifetime
The goal of the solution is enabling photographers to function as consultants, artists and trusted advisors for their clients, rather than providers of a commodity. Because we believe that’s what photographers, in conjunction with their lab partners, are. They are consultants who have made the investment, in the form of equipment, time and energy to develop a craft that includes a vision and a skill to make beautiful photographs that tell a story that preserves memories for a lifetime.
We hope you’ll come by the booth in New York to learn more. We’ll be at booth #855 in Javits Conventions Center Thursday – Saturday.