Greetings from San Francisco. Yesterday was a pretty exciting day here. First (and most importantly), I was lucky enough to celebrate 25 years of marriage to a fantastic woman. That, in and of itself, made yesterday great.
Second, on the professional front, we introduced the KODAK Photo Service at the first ever Mobile Photo Connect conference. When Kodak Alaris first formed, we committed ourselves to thinking of new ways to drive business opportunities and revenue for our partners in the imaging business. KODAK Photo Service is just that. It takes the core competencies of Kodak Alaris, our retail partners and the roster of creative content developers and brings them together to create a solution that bridges the digital and physical worlds.
But how? And more importantly, why?
Let’s start with the why. Hans Hartman, the host of yesterday’s conference, shared some compelling data. Today, there are more than 28,000 photo and video apps. Of the top photo and video apps, 90% are photo apps. Yet only 1% of those apps offer printing capabilities, mostly because setting up the infrastructure for printing and payment can be pretty complicated. So you have these insanely talented developers creating incredibly popular applications that remain trapped in a digital world, with limited opportunities to extract revenue from their brilliant ideas and execution.
That’s on the app side of the equation. On the other side, we have our retailer partners. We have more than 100,000 kiosks globally. In these locations, we have retail partners with the equipment, expertise and infrastructure to create high-quality output from this treasured digital content.
At the same time, consumers have said “we’ll print, but you have to make it easy.” Last year, we entered the market with our own apps to test that theory – if we created an easy-to-use connection between consumers’ mobile devices and the retail environment, would consumers print more? The answer is a resounding yes. We’ve seen more than 1 million downloads of our apps and our retailer partners who have implemented our wireless connectivity have seen a significant increase in sales of premium products.
Creating the apps gave us fantastic insight into consumer behavior. Yet our core strength lies in our high-quality KODAK Picture Kiosks, KODAK Printers and a proven, global net-to-retail infrastructure. Therefore, we realized that we could create the bridge – between the digital and physical world. Between content providers and retail partners. Which brings us to how.
With the KODAK Photo Service, we’ve opened our KODAK Network Services APIs, which allows content providers to write to our API and create a simple print-to-store option for their consumers. At the same time, they gain access to our global, trusted network and relationships with multiple retail partners. Think about it – by writing to a single API and choosing from one of two business models, content providers gain access to thousands of consumer touch points and a new revenue stream. No worries about payment. No need to create multiple agreements with multiple stores and locations. No need for marketing plans. We’re excited to have the developers listed here as part of the program launch and look forward to adding more names in the coming weeks and months.
Now, consumers who create content using any of these apps can transmit this content to their local retailer, where they will pick up and pay. For retailers, it builds volume, revenue and relevance as the imaging space evolves. Retailers participating in this program include Target and Bartell Drugs in the US. Also, dm-drogerie markt in Germany intends to join the program in time for the holidays, with more retailers expected to join globally in the coming months.
For more information on joining the KODAK Photo Service program, please visit https://www.kodakdeveloper.com