My Kodak Moment Social Prints Display Project

When I went to Hawaii last summer I took hundreds of photos. Some were on my DSLR, some on Kodak film and some on my iPhone.

The pictures taken with my DSLR and film camera were blown up, printed, framed and made into photo books.

The pictures taken on my iPhone were posted to Facebook and that was the last anyone saw of them. I recently went back to my Facebook album and realized there were shots I got with my iPhone, because it was handy, that I didn’t otherwise capture.

prints-600

Not wanting to forget those moments, I used the My Kodak Moments app for Facebook to make Social Prints of those shots. As you can see above I have ordered prints of my Facebook photos using the My Kodak Moments app before… it works really well with square photos like those that come from Instagram.

Screen shot 2013-07-30 at 5.33.37 PM

You can access all your photo albums on Facebook to choose your photos. If your friends have given you permission, you can even print photos from their albums.

Screen shot 2013-07-30 at 5.34.33 PM

There are several alternatives to choose from for your prints. You can change the background color/pattern and the orientation.

Screen shot 2013-07-30 at 5.35.57 PM

You can even do a “mini-collage” print with three photos.

Screen shot 2013-07-30 at 5.36.22 PM

Lots of combos to choose from!

Screen shot 2013-07-30 at 5.49.55 PM

The app pulls in any comments that were posted to that photo onto your print. If you want to edit it or delete it just click “Edit Caption”

done-600

I wanted a fun way to display these prints at home so I took an old frame and converted it into a photo display that I can easily update occasionally.

back-600

It was pretty easy. I took out the glass and wrapped the board inside the frame with an old map. I thought the map would make a nice background for travel photos.

wire-600

Then I nailed small nails into the back of the frame, stretched wire across the front of the frame and wrapped it around the nails.

detail-600

I like to use little wee clothespins to attach the prints to the wire. They are so cute. You can also hang other memorabilia with the pictures like postcards, business cards, tickets and menus.

I love how looking at it brings back the entire trip for me!

You can try the My Kodak Moments app for Facebook here –> http://kodak.ly/MKMFBApp

The New Retail Era

Hans Hartman, Principle Analyst at Suite 48 Analytics, recently conducted research on photo purchasing behavior among smart phone users.  Among the key findings of Hartman’s research is the following:

The biggest bottleneck for this new generation of photo app users is not the quality of smartphone photos, as is often assumed. Only 13% of the photo app users stated that the quality of photos from their smartphone has held them back from ordering photo products. It turns out the bigger problem is a lack of innovative photo product creation and ordering apps, coupled with cumbersome creation and ordering workflows.

Hartman assets that it not a lack of interest in printing that dissuades younger and older generations from printing, but rather the lack of a workflow that mirrors their lifestyle and way of interacting with their content, including images.  Even those smartphone users older than 25 years old seek ways of tapping into their content on their smartphones that untethers them from the desktop, USBs sticks and clunky workflows.

The need to untether consumers from the desktop takes on even greater urgency as smart phones and tablet sales overtook PC sales in 2012. At the same time, mobile media growth is outpacing other forms of media, including TV, radio and even online by almost 2:1, according to Tomi Ahonen Consulting. Therefore, to reach the consumer with compelling offerings, retailers need offerings that fit in the connected environment in which the consumer lives.

Image

Coinciding with this technology shift, we’re also seeing a cultural shift and the birth of a new social collective.  The exponential growth of social networks has redefined the process by which consumers choose how to consume and what to consume.  

Image

Source: Rachel Botsman, http://www.collaborativeconsumption.com Feb 2013

The combination of technology enablers and this cultural shift requires a retail revolution in this networked age.  Earlier on this blog, Ed Monahan, in relation to the professional photography market, said “As an industry, we need to meet today’s consumers on their terms.” In the retail space, we need to do the same. This decade will continue to reset the retail experience. How consumers shop, when they shop – consumers want to be able buy anything, from anywhere, at any time.

Against this backdrop, we’re investing in solutions that  “free” valuable content from our consumers’ smart phones and tablets, via our retail solutions, and meet consumers at their primary engagements points.  

Last year at Photokina, we introduced a series of applications that help our retail partners meet the consumers at this key intersection point.  The apps include our Kiosk Connect App, which lets users create and print customizable gifts, including KODAK Photo Books, KODAK Personal Greeting Cards, calendars, photo cards, collages and prints, within minutes after wirelessly transferring their images to the KODAK Picture Kiosk.  We also tapped into the growth of social networks and introduced the My KODAK Moments Facebook App, that lets consumers tap the wealth of photos, including square Instagram prints, create photo books and prints.  (http://www.youtube.com/watch?v=2IOHgv_XSos

This is just the start. In coming months, we’ll bring new solutions and programs to the industry that work to harness the power of both this technology shift and consumer behavior. By harnessing this power, we hope to help our retail partners not only adapt to this new retail reality, but also thrive and grow.