New Year’s Resolution: Do more with your photos

Twitter and Facebook has been full of posts about New Year’s resolutions. I was reading a friend’s blog post about goals for 2014 and noticed that “Take more pictures and do something with them” was on the list.

It might seem like we are taking more photos than ever with our mobile phone cameras always on hand along with Instagram and Facebook making it super easy to share them. But what do we do with all those photos?

At the beginning of the New Year I looked back over a lot of pictures from 2013 to write a recap post on my blog, make slideshows to post to Facebook and see how I did on my New Year’s goals. I think everyone would agree it’s a lot of fun to look at pictures whether they are from the past year or twenty years ago.

Do you have lots of photos that are buried on your hard drive? Trapped on your mobile phone? Why not set them free where you can enjoy them every day?

Display Your Pictures

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What better way to enjoy your photos than to put them on display in your home where you can see them all the time? There are so many options. Perhaps a formal wall arrangement where you can match the frames and photos or maybe create an eclectic arrangement.

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You don’t have to go with typical frames in a wall presentation. Try something like placing photos in an old window frame, tying them to a tree branch in a vase or clipping them to a wire strung across two nails. Not only is it a fun way to display photos but it makes it super easy to swap the photos out and refresh them each season or holiday.

Check out some of the home photo display ideas and projects featured on the Kodak Tips and Projects Center.

Tell a Story with Your Pictures

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Shoeboxes filled with photos have been replaced by computer folders full of jpegs. There really is no substitute for flipping through a real physical album of photos. You can tell a story with your photos and captions in a photo book and then it’s there on your book shelf or coffee table ready to relive at any moment.

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Your stories don’t have to be grand adventures either. It’s not just vacations and weddings that can be recorded in a photo book. Something as simple as the season for your garden or your child’s baseball team can make a great subject for a photo book.

Here are some tips for telling stories through photo books to help get you started.

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A really easy and quick way to tell a story with your photos is with a collage. There are so many ways you can enjoy a collage print of a collection of photos from a party, outing or just an afternoon outside. Hang it on your fridge or brighten a wall at the office.

Use Your Pictures

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Put your pictures to work and then you get to appreciate them every time you use them. Like with these photo bottle cap magnets. Bills and reminders are so much more pleasant when they are being held up by a smiling family member’s photo.

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Get creative with your photos. Use them for napkin rings, cupcake toppers, or gift tags.

Check out some of the fun ways you can be using your photos here.

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Do you stand in the card aisle looking for just the right card with just the right message? Why not make your own? Nothing is more personal than a photo card with your OWN picture and message. Not only for Valentine’s Day or Mother’s Day but consider using your photos for thank you cards, invitations and congratulations.

Don’t forget about giving photos as gifts. Whether it’s a photo book or a framed print, it’s a gift your friends and family will love and look at for years to come.

Hopefully these ideas get your mind going.

Kodak Picture Kiosk, the My Kodak Moments mobile app, and My Kodak Moments Facebook app are there to help you reach your photo resolutions for 2014!

Film Friday: Talking with Jonathan Canlas

Cruise through Jonathan Canlas’ instagram account, and its clear – his two greatest passions are his adorable family and film photography. Canlas, isn’t just an extremely talented photographer, but he’s also the founder of Film Is Not Dead. He calls Hawaii home but travels the globe conducting his wildly popular FIND Workshops. He’ll head to the UK in February and team with the UK Film Lab to put on one of his two-day workshops. These workshops, in Canlas’ words, are part of a “community, family, a belief, a journey, centered around FIND-ing your unique voice through film photography.” If you’re lucky enough to be in Brighton this February, get your spot http://filmisnotdead.com/#workshopsektar100     We asked Jonathan to share some of the top 5 questions he receives in each workshop. Perhaps some of you have had these questions.

KodakPortra400We’re also lucky enough to have some of Jonathan’s work as well. For more of his work, visit ALOHA.KodakPortra160VC

1. Will shooting film make me a better photographer?

The answer to this is yes and no.

I mean, putting film in your hands is not going to make you see the world differently or make you magically better at your craft.  Meaning if you don’t see light, understand composition, or have a strong voice, film is not going to just give that skill to you.  HOWEVER, when film is put in your hands it forces you to slow down and shoot very differently than if you were shooting digitally.  With a digital camera that has cards that have the capacity to hold thousands upon thousands of images it is easy to just click away, taking multiple captures of one thing.  With no real limitation with digital in how many photos you can take, the discipline to take one and move on is just not needed.  It is really easy to get loose about what you are shooting with that mentality.  However, on film, every time you click it costs money and a certain discipline is usually adapted when shooting film.  With more intention combined with a slower pace, it will literally make you analyze everything that is going in your frame. And this I think can make you a better photographer in the long run.  Where the opposite can make you a sloppy photographer.  It makes you a lot more intentional that is for sure.

Another way it will make you a better photographer is it will force you to learn your exposures.  Obviously, there is no chimping with film.  And to get the perfect negative that requires no time behind a computer requires the perfect exposure.  And if you stick with one ISO for even one full day, you’ll really get to learn really quickly the exposures in different lighting situations.

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2. What limitations does film have?

Some, but not many.  I still think digital is king in low light situations in terms of shooting in color.  Even if I can underexpose KODAK PROFESSIONAL PORTRA 400 up to 3 stops, it has to be the right light and that light is not always available nor is your subject going to always just be hanging out in that light.  But on the b/w side of things, KODAK PROFESSIONAL TRI-X is incredible.  I’ve seen it pushed to 6400 iso and shot in the darkest of dank receptions and have amazing amazing results.  Other than the low light limitation in terms of color, its abilities outweigh the limitations.  The dynamic range is incredible along with color and most importantly, how images look straight out of camera when scanned by a good lab like the lab I use theFINDlab (http://thefindlab.com).

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3. How can I shoot film and not have it break the bank as digital costs me nothing?

I think the myth needs to be busted that shooting digitally does not “cost” you anything.  First, there is the initial cost of your DSLR, which as time has shown, is usually upgraded every year and some change.  Combine that with the depreciation of your “old” DSLR and you’ve got quite some costs accumulating.  Then there is the “cost” of the time of editing your images.  I don’t know many (any for that matter) that deliver clients images straight out of their camera.  Some time is needed to edit those images and as they say, time is money.  I honestly think that shooting film and shooting digitally the costs are the same.  Either I can shoot film and not have to sit behind a computer or I can “save money” and shoot digitally and then be stuck behind a computer.  Also, touching on the answer of question number 1, when you shoot film, you are not burning through thousands of exposures.  Less editing time and more keepers equals a lot of “money” saved.  Remember, time is money, no matter how you try to rationalize it.

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4. What is the best film stock to use in multiple lighting situations?

I have found KODAK PROFESSIONAL PORTRA 400 to be the best film for this.  I can effectively have an ISO of 50-3200, without having to change how I develop the roll.  That means I can overexpose up to 3 stops (I’ve even done up to 4 before) and under-expose up to 3 stops all on the same roll without having to pull/push the roll.  The Vision 3 technology in the new PORTRA 400 is absolutely incredible.  Now mind you, you can’t just underexpose PORTRA 400 by 3 stops and think it will look amazing.  You have to find the right light to be able to do this.  Meaning, when you shoot underexposed like this, you need to make sure that whatever you are shooting is lit or has some kind of luminosity to it.  You can’t shoot into a cave with no light and expect it to look ok.  However, if you have some dimly LIT subjects, try underexposing PORTRA 400 and be amazed by the results.

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5. I know you say FILM IS NOT DEAD but is it close?

No, not at all.  A good friend of mine, Mark Sperry, said something in regards to this recently.  Basically it has never been better for film shooters than it is today.  Even with all of our limitations.  We are missing a TON of different film stocks, camera makers, and labs that used to be around say 10-15 years ago are long gone.  But the ones we do have right now are the best of the best.  We have only a handful of film stocks to choose from but the abilities of said film (the new Kodak Portra line) stocks are amazing.  We only have a couple companies still making film cameras, but we have a HUGE surplus of cameras that people are no longer using and can be snatched up for pennies on the dollar.  And the labs that are open and thriving today (theFINDlab) are labs that are mostly run by film shooters and know how to scan color neg film.  It is a great time to be a film shooter that is for sure.  Arguably the best time.

Bonnie Marcus Holiday Card Collection

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The holiday season is one of my favorite times of year at the Bonnie Marcus Collection design studio!  All of the holiday card designs that we’ve worked so diligently on throughout the year are finally available to our customers!  I can hardly wait to see which are everyone’s “favorites!”  (Of course, they are ALL my favorites!)

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This year’s collection was inspired by my love of everything that sparkles!  When I launched my business 10 years ago, I hand-sparkled all of my invitation designs to make each one a special work of art. I am thrilled that the advanced print methods at the KODAK Picture Kiosks could replicate the beautiful texture of the glitter that we use in our designs. Your friends and family will love these new beautiful, festive, sparkling card designs!

Another trend that has inspired our new holiday collection is my love of chalkboard-style design, which makes one nostalgic for the simpler days, before email and smartphones were our primary methods of communication.  Our chalkboard-style holiday card designs are definitely some of my favorites!

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One of the questions I am frequently asked is “How do I make sure that my holiday card stands out from the crowd?”  (What they are really asking is “How do I make sure that my card ‘makes the mantle’?”)  Many families receive hundreds of holiday photo cards during the holiday season!

To make sure that yours stands out from the crowd, my suggestion is to start with a theme in mind – something that is special and unique to your family. What are your family’s passions or pastimes?  If it’s sports, I would suggest taking your family photo at a favorite stadium.  If it’s boating, consider taking your photo out on the water.  Choose something that is representative of you and your family…. and don’t forget to include the family pets as well!

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Another tip is to make sure that you take lots of photos – both group photos and individual ones. With 3 little boys in our family, there is a high probability that one of the boys will be making a funny face in every group photo.  So…. to guarantee that you’ll be greeting card ready, make sure that you take individual shots of each family member as well as group photos, because you may opt for a card that has individual photos of each child, if the group photo didn’t turn out exactly how you had envisioned.

It may also be helpful to do a little advance research and choose a few designs that you love prior to even taking your photos.  Perhaps the card you love will set the tone for your photo shoot.  Whether your design style is modern, traditional, nostalgic, religious, or high-fashion, there are such a wide range of options available on the KODAK Picture Kiosk – I’m sure you’ll find one that is perfect for your family!

Designing our photo card is actually a “family activity” for my children.  They love helping to create the cards on the KODAK Photo Kiosks at our local Target.  The machines are very easy to use, and our favorite feature is that you can view your photos in color, black & white, and sepia tones, and then choose the one that looks best with your layout.  My kids love “designing” their own cards at the kiosks, and I love being able to have them print while we shop – instant gratification, no shipping charges, and one more thing off the “to do” list!

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EXCITING NEWS!
I will be giving one lucky fan a fabulous exclusive Bonnie Marcus Collection tote bag filled with $100 worth of stylish goodies – from a fashionable iPhone case (4 or 5 avail.) to designer post-it notes, chic thank you notes, stylish stationery sets and more!  For a paper lover, this is truly a dream come true!  The winner will definitely have their stylish stationery needs satisfied in 2014 (and beyond).

To enter to win, head over to the Bonnie Marcus Collection Facebook page and look for the post about the sweepstakes. Leave a comment about your family’s most memorable holiday “Kodak Moment.”  One Bonnie Marcus Collection fan will be chosen at random.  Good luck!

UPDATE: The sweepstakes is over and the winner of the Kodak moments Holiday Gift Box is Montana Griffin!

Cheers to a joyous, meaningful holiday season!

All the best,
Bonnie
Owner, Bonnie Marcus Collection “where fashion meets paper®”

Like us on Facebook  https://www.facebook.com/TheBonnieMarcusCollection
Follow us on Twitter  https://twitter.com/bonniemarcus

FilmsNotDead Winner: Siim Vahur

The recent FilmsNotDead competition offered a little step back in time for film and Kodak film lovers. The challenge (or excitement) was to enter with images that were shot on a Kodak Box Brownie.

Siim Vahur from Estonia won the competiton by sharing the images below which were shot with his Kodak Box Brownie 2.   We, from Kodak Alaris caught up with Siim from Estonia to ask some questions about shooting film and what he enjoys the most.

We hope that you enjoy his thoughts and especially his hints and tips on shooting film.

Thanks
Lars.

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KA: Siim, you’re clearly a lover of film photography. Do you have a favourite camera that you regularly use?

S: As a mad collector – I’ve got plenty of them. Right now from my collection of 35mm cameras I like to use my Voigtländer Super Wide-Heliar 4.5/15mm with my 78 year old Leica III, a Canon Canonet QL17 G-III (as it’s the most handful light-weight fast lens rangefinder with full manual option), Horizont,  Fujica Drive (neat little half-frame)

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And from my collection of 120 it’s some simple boxes like my competition winning Brownie No.2, my Daci, a Seagull 4B (I really like the triplet lenses as well as square format) and my Arax 60 MLU (+Zeiss lenses).

My collection habit has even made me create cameras of my own. I have a self-made anamorphic pinhole camera http://www.siimvahur.com/anamorfoos/index.html and a

self-made half-frame fisheye http://www.siimvahur.com/commuud/fisheye/

I’m always ready and willing to try things that are new, the bond between me and film photography is strong and not something I see changing in the near future.  Today’s world is too fast for film, my everyday work is fully digital, I’m a fan of new technologies, but I enjoy shooting film. Not for a fun. Just. For a life.

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KA: So you mentioned you’re a collector, but are you an amateur or professional photographer?

S: Professional. I guess. For almost 10 years I have been full time theater photographer (my main job is at Tallinna City Theater, VAT teater ) and I’ve been working part time as a food photographer for magazines and cook books. When not shooting for  home/creative still life (i.e food photography) or work/portrait etc (i.e theater) I do like street photography. I don’t do wedding photography.

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KA:  OK, so you’re a professional, did you always want to be a photographer? How did you become a photographer?

S: No, but it just went that way. First I was interested in classic graphic art (you know – all those good old methods – from dry-point to lithography). But one day I found myself studying photography at Art College. And four years later I found myself taking pictures at theater.

In childhood I wanted to become a asphalt worker (at summer) and a street cleaner in night shift (at winter).

KA: How long have you been shooting film for and what do you enjoy most about it?

S: I’ve been shooting film consistently for about 15 years and really it’s just because I love beautiful things, including all those heavy and shiny cameras. I especially love using unique lenses that give me real feelings with real film. Shooting film is about thinking first  – not just point and shoot!

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KA: So tell us, what are your favourite films to shoot and why?

S: Again I like to use a variety of films, I shoot colour and black and white, so it’s a good mix for me.  The colour films I’ve used most are Kodak Profoto 100 as I find it the best value for money and I also use Fuji Velvia 50 as its deep blue, dark green tonality fits 100% into our the ’pessimistic’ Estonia climate. However with these being expired films, I am looking at experimenting further with Kodak’s Portra and Ektar films.

When it comes to black and white I’m a fan of hi-iso and push-process black and white, so Kodak TRI-X, Ilford Delta 3200 / Surveillance P3/P4, Agfa Traffic are my best friends.

I also like to shoot the now expired Kodak Vericolor III (when I can find it) as it offers neat tonality.

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KA: What advice would you give to someone who is just starting to use film?

S:  As I said to the Films Not Dead team, don’t go the Lomo way (sorry, guy’s), look around, get a real camera (from a box brownie to a modern ultra wide Heliar equipped and a 30′s Leica or just a simple mechanical SLR with some fix lenses), find some neat films with real character and play and try and you can feel the difference between your smartphone and real thing. For camera colletors like me, it’s great to be able to use my neat and beautifil old gear.

KA: Finally can you offer the readers of this blog five tips on shooting film?

S:

1. Composition. See frames in your head. Think!

2. Light. See light around you. Use it, i.e move yourself!

(One light, one place, different angle of views and you can make really different results – awful ones and vice versa)

3. Light. Measure it! Know your film’s peculiarity.

4. DOF. Use it! Most wonderful thing in photography.

5. Don’t rush, just be ready.

KA: Tell us a little about Siim the person:

S: I’m just a 32 year old guy with wife and daughter. I have done photos for many cook books, books, theaters, posters, magazines, websites … so photography is my life.

I love my country. And I love this kind of bad weather.

My life – my pictures: www.siimvahur.com

My life – my wife – my pictures, all of them: www.marudesign.eu

My collection of cameras – http://www.flickr.com/photos/siimvahur/sets

Film Friday: “Long Live Film” documentary and Indie Film Lab

Last spring, five guys – Luke, Nick, Josh, Alan and Matt – loaded up an RV and set out for Las Vegas from Alabama. This group, better known as the team from Indie Film Lab, took video along the way and what started as a short video has become the documentary, “Long Live Film!”  You can watch previews of “Long Live Film!” here and here on YouTube. The film captures not only their journey across the southern United States, but also their passion for film photography. The guys tell us a bit about their experiences here.

Q. How did you come up with the idea for the documentary?

LUKE LINDGREN: Before our road trip to Las Vegas for WPPI we wanted to document our trip. As we planned out our trip the idea evolved from taking pictures to documenting our trip by making a short video. We wanted our focus to be on film photography, and about why we and other photographers still love film.

But after talking to all the awesome film photographers we met in Vegas there was so much depth and heart in what they had to say. It went from a simple youtube video to a documentary.

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JOSH MOATES: It was an organic transition from a road trip to fun blog video to documentary. It definitely was a slow progression and grew very quickly.

Q. What was the most surprising thing you saw while on the road?

MATT ROBBINS: The most surprising thing I saw on the road was the snow for sure. Living in the south my whole life, I had never seen more than a few inches of snow. The first time I saw more than a foot of snow while we were on the road I was literally like a kid in a candy store. I just wanted to run up and play in the snow. I was pretty pumped to see snow that was up to my knees.

ALAN EVANS: The antics of (professional photographers) Ryan Muirhead and Tanja Lippert; How awesome everyone was at Joshua Tree.

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NICK DROLLETTE: The most surprising thing I saw on the road was how big our country was. I have done a good bit of traveling up the east coast and I have also been to Haiti and Cuba but I have never been out west in our own country. I was really shocked to see what was out there. The landscape and the terrain were absolutely beautiful. I have never seen any rock formations like they have out there. It was really nice to get out of Alabama and see a change of scenery.

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Q. What was your favorite location?

JOSH: The Grand Canyon.

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ALAN: The Grand Canyon, however the company I was around during the trip would have made any place awesome.

MATT: While we were driving to the Grand Canyon, we would see cracks in the ground while driving through Texas and Arizona. I was getting excited about seeing a few that were 10-20 feet deep. Then we got to the Grand Canyon and I was just astounded by its size. It was my favorite location on the trip by far.

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NICK: When I was photographing Monument Valley, I started walking down into the valley just shooting away and after about 30 minutes of shooting I realized I was close to a mile away from the RV. It was just an overwhelming experience that I had to capture.

LUKE:  Joshua Tree, CA was awesome because there were about 20+ film loving photographers just hanging out, shooting film, and learning from each other out in the California desert.

Q. What films did you bring and how did you shoot them?

LUKE: KODAK PROFESSIONAL PORTRA 400 @ 200, KODAK PROFESSIONAL PORTRA 160 @ 100 or 80, KODAK PROFESSIONAL TRI-X @ anything from 200-1600 and KODAK PROFESSIONAL EKTAR 100 @ 100. Both 35mm and 120/220.

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ALAN: All KODAK PROFESSIONAL Film: PORTRA 160, 400 and 800; EKTAR 100; KODAK PROFESSIONAL BW400CN; TRI-X

JOSH: We had every type of KODAK PROFESSIONAL Film you can imagine. But I shot TRI-X and PORTRA 160 most of the time.

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MATT: The films that I brought on the trip were EKTAR 100, PORTRA 160 and 400, and Tri-X 400. I wanted a bright look, but with the highlights still there so I was shooting all my film at slightly lower speeds than the box speed. I shot a few rolls of EKTAR 100 at 80, PORTRA 160 at 100, and most of the PORTRA 400 at 200.

NICK: I shot mostly with PORTRA 160 and 400. I did shoot a bunch of TRI-X though. I have shot Tri-x a few times before but nothing like I did on the road trip. Tri-x 35mm and 120 are simply stunning. They just give a look that digital can’t give you. I also fell in love with a film that I was not familiar with at all. EKTAR 100 was such a cool film to shoot with. I shot some of my landscapes with EKTAR 100 and I am super happy that I did. One of the places I shot EKTAR 100 with was the Grand Canyon. The colors that I got back from it were pretty awesome. I was super happy with them when I started scanning them in.

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Q. What do you hope that people take away from this documentary?

LUKE: Our greatest hope is that people see shooting film as more than just the look, and they begin to understand the feel film gives you. There’s a lot of beauty in film, and this documentary explains it all. It’s the entire process that can really take your art to a new place.

ALAN: Do what you love to do!

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JOSH: I hope photographers that started with digital will see how amazing, expressive and rewarding film can be

MATT: I hope people can really understand what film is all about, and that it isn’t about shooting 2000 images at a wedding and not using 1800 or just bracketing one shot to make sure you get the right exposure. It is an art form and you really have to know what you are doing and time your shots just right. When you get to the point of having a 80% return rate on the shots you take with film, and it seems like every shot you take is awesome, that’s when film becomes an addiction. When you shoot 15 rolls of 120 and get back 195 or 200 images that are  awesome, that is a great feeling.

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NICK: I hope that people take away from the documentary that film is not dead. I don’t want people to think that we are trying to push that film is better than digital. They both have their uses and I encourage people to shoot what they want. Whether it is an iPhone, disposable camera or a Hassleblad, shoot what inspires you. I just hope that it educates new photographers and helps them understand the roots of photography. I think that if people understood film that they would have more of appreciation for photography. I know for me personally film has changed the way I shoot and it has brought more of an excitement to it.

Check out “Long Live Film!” on the Indie Film Lab YouTube Channel, available today.

In addition, you can see the team’s journey on Instagram, Facebook and on Twitter.

Click here to find more information on Indie Film Lab online.

Halloween photo projects

Did you know that the day after Halloween is one of the biggest photo sharing days of the year on Facebook? So we know you are taking lots of pictures on Halloween. Here are some ideas for using them!     spider-frame

A pack of plastic spiders, a glue gun and a plain picture frame is all you need to make a creepy, crawly display for your favorite photos.spider-clip

Those spiders can also be glued to clothespins painted black and go on to have many uses.

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They can hold photos and stand alone…

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Or be clipped to a string for a festive Halloween photo banner.

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Fill a jar with water, red food coloring and some plastic eyeballs for a really gross Halloween photo display. Yes! You can submerge prints from Kodak Picture Kiosk into water and they will last! “Prints made at our self-service kiosks are also waterproof and stain resistant. They are protected with KODAK XTRALIFE Coating that makes them incredibly durable—they are even wipeable!” – thus being able to add them to a jar of water.

You can make prints at your local Kodak Picture Kiosk for all of these projects and more over on our Kodak Tips and Projects Center.

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Not only can you make fun photo projects to decorate for Halloween with prints from Kodak Picture Kiosk but you can make other products to help share and remember all your best Halloween memories.

Create a cute Halloween collage from your photos to hang on the fridge or to send to friends and family.

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Collect all your Halloween photos either from this year’s party or from all Halloween’s past in a photo book that you can enjoy for years to come.

Find a Kodak Picture Kiosk near you to get started!

Kodak Alaris, Kodak Professional and PhotoPlus Expo 2013

Tomorrow kicks off the annual PhotoPlus Expo and Conference in New York. While our team works on getting the booth up and running, I wanted to tell you a little bit about what you’ll see from Kodak Alaris in the coming days.

First, you’ll see our new name – Kodak Alaris. We’re excited to show how our new company preserves the heritage and legacy of the KODAK brand, while quickly addressing needs and changes of the professional market.

Sarah Vaughan PPE 2013 Tanja Lippert PPE 2013

As always, we’ll have our full portfolio of KODAK PROFESSIONAL Media and KODAK PROFESSIONAL Film on hand. You’ll see those products brought to life by through the photography of Jeff Yeats, Tanja Lippert, Sarah Vaughan and Martin Grahame-Dunn in our booth, printed on our KODAK PROFESSIONAL ENDURA Premier Paper.

MGD PPE 2013 Jeff Yeats PPE 2013

In addition to showcasing his photography in our booth, Grahame-Dunn will also present two sessions at PhotoPlus, entitled  “Collections: Elevate your expertise; Control your future!” on Thursday 11:15-12:00 and Friday 2:15-3:00 in the PhotoPlus Show Floor Theater.

Grahame-Dunn’s presentation illustrates the value of our new solution for photographers and professional labs, called KODAK PROFESSIONAL Collections and Creations Software. The solution is designed to help both professional labs and photographers deliver products in a way that more directly aligns with how consumers purchase today. Consumers crave immediacy. Let’s meet that craving.

How do we meet that craving? We provide them the soft-copy. That’s right. A company that creates some of the highest quality media available for photographic printing says “give consumers the digital file.” As an industry, we need to meet today’s consumers on their terms.

But note, we don’t say “give them the soft-copy for free,” which is where the nuance lies. We believe that any photographer who simply gives away the digital content leaves money on the table. At the same time, we believe any photographer who doesn’t offer digital content missed opportunities as well. Our message is to offer today’s consumer a Collection of photo products that include soft-copy offerings in conjunction with prints, albums, books, keepsakes and more to commemorate life’s treasured moments. Once you’ve provided the option for the soft copy and have captured the consumers’ interest, you then show them just how much more they can do with the professional content to preserve their memories for a lifetime.

With the Collections and Creations Software, products are organized into thoughtfully created sets that follow a logical flow to help photographers guide their clients through the story-telling process, from start to finish.  Photographers will be able to show how they take the professional content and deliver an experience that creates an emotional connection among the consumers, their images and their story.

This in turn, enables the consumers to:

•Promote their memories by sharing with family and friends anytime, anywhere

•Produce their memories in story form

•Preserve their memories for a lifetime

The goal of the solution is enabling photographers to function as consultants, artists and trusted advisors for their clients, rather than providers of a commodity. Because we believe that’s what photographers, in conjunction with their lab partners, are. They are consultants who have made the investment, in the form of equipment, time and energy to develop a craft that includes a vision and a skill to make beautiful photographs that tell a story that preserves memories for a lifetime.

We hope you’ll come by the booth in New York to learn more. We’ll be at booth #855 in Javits Conventions Center Thursday – Saturday.