Capitalizing on the Preservation Era: The Opportunity for Photo Labs with Hard Copy Prints

By Joe LaBarca – Pixel Preservation International

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There’s a potential risk associated with the rise in digital photography. Most of us are unaware of the real possibility of losing our digital photos. We take countless images on digital cameras and mobile phones, storing them on hard drives, laptops and in the cloud. But what happens when you lose your phone or technology standards change or you have so many images that sorting through them is not only impractical, it’s nearly impossible?

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Printing is the simplest way for consumers to preserve their most valuable images. There’s a tremendous amount of technology and media that exist today that can preserve digital images for more than a hundred years at room temperature conditions. And yet, in today’s digital world, printing is rarely done. This represents a great opportunity for photographic printing labs – wholesale labs, large and small professional and school labs, in-store retail labs as well as on-online fulfillment services – to take advantage of a classic product: the hard copy print.

The key is to get the message out on the need for hard copy preservation. The trick is how the message is presented. A positive, value added approach is going to be more effective than a scare tactic. The positive approach is a message created about precious digital files of family events and how important it will be to have a record of these events in 20 or 30 years. Producing prints and photo books today will ensure the memories will be around for the future. The alternative scare tactic approach – imploring a consumer to make prints or photo books or else – is not only going to be less effective, it could also hurt repeat business.

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It’s also critical to make sure that you’re reaching the right demographics. Start with young moms. While historically it was often dad taking the pictures, it was mom who managed the pictures of the family through photo albums and scrapbooks. She essentially became the CFPO – Chief Family Photo Officer and that remains largely true today. As millennials become parents, they will easily identify with the preservation message for two main reasons: 1) they observe first-hand how quickly their children are changing and growing up; 2) their parents likely had hard copy photos of themselves as children and they will recognize the importance and value of seeing these images of themselves from 25 or 30 years ago. This easily translates to the importance of having images of their children 25 or 30 years from now. This will happen even though they may never have taken a film photograph or made a digital print in their entire lives.

While it may sound odd, a second important demographic is the baby boomer generation that are now becoming grandparents. Boomers made prints of their children when they were young and immediately recognize the value of pulling those photo albums and scrapbooks out to show their children who are new parents. This group also reinforces the value of printing and preservation to new moms and dads. Boomers are also active photo enthusiasts and will be taking their own digital pictures of their new grandchildren. Since they already recognize the long-term value of hard copy photos from their children’s photos, it should not take much encouragement for them to realize their best digital photos are important and need to be in hard copy form as a means of long-term preservation.

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A further component to hard copy prints and photo books, adding even more value for the consumer, is that hard copy comes “full circle” in the digital world. A print today was likely “born digital” – that is created from a digitally captured file. Because high quality scans can be created from hard copy prints, a new digital file can be created from the print, should the original ever need to be replaced. Clearly there is strong value from many perspectives to having a hard copy print and the key to unlocking this value is to insure that the consumer recognizes all the benefits the print has to offer.

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With state of the art image permanence and the longest lasting image in dark storage of any silver halide media in the industry, KODAK PROFESSIONAL Endura Premier Paper is the logical choice for long-term preservation. This paper provides high image quality today and maintains that image quality for generations to come in the future.

As a photographic lab, professional photographer, or a consumer, you’re probably interested in learning more about how you can take advantage of the opportunities presented by hard copy preservation using KODAK PROFESSIONAL Endura Premier Paper. Please check out two papers that were recently presented at the Society of Image Science and Technology 5th annual International Symposium on Technologies for Digital Photo Fulfillment at the annual PMA/DIMA/Consumer Electronics Show in Las Vegas. The first paper: Hard Copy Printing for Long-term Preservation as a Growth Engine for Prints and Photo Books, takes a deep dive into the trends around preservation and how to take advantage of them. The second paper: KODAK PROFESSIONAL ENDURA Premier Paper: Still the Digital Imaging Media of Choice, looks at digital print technologies and how KODAK PROFESSIONAL Endura Premier Paper is optimized for long-term, hard copy preservation.

Go to the Head of the Class with these Graduation Planning Ideas

Have a graduate in the family this year? It’s time to start gearing up for the big day! Traditionally, families will use photos as a centerpiece of graduation season. We have lots of ideas and resources in our Tips & Project Center to help as you begin your planning. With the KODAK Picture Kiosk and KODAK MOMENTS Apps, it’s simple to create personalized greeting cards, gifts and party decorations with same day service.

The time consuming part is collecting the photos. Even the most organized will find this takes time because you will want to linger over all the photos. “Remember in first grade when they went on the zoo field trip?”. “Oh, there’s the picture from her first dance recital”. “I just have to include this picture from the state championships last year”.

Once you do that sorting, we make it easy with lots of options. You can use printed photos, pictures on memory cards, and the more recent photos on your smartphone. You can use an in-store KODAK Picture Kiosk for on-the-spot service. Or order right from your smartphone or iPad and pick up your order later at the store, or even have it delivered right to your home.

So what do you need for this graduation experience? Announcements and invites? We have you covered with our new suite of coordinated graduation announcements, invitations and thank you notes. Save yourself some time and another trip to the store by making these all at one time.

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Here are some ideas for taking your invites to the next level.

Then & Now Graduation Announcement: Take a pic of your grad holding a photo from their childhood (or their first day of school) to use on her graduation announcement, and show how far she’s come!

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Send a Message: Let your grad express his creativity with a special message on his graduation party invitations.

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Need some ideas for the graduation party? Here are a few to get you started.

A Walk Down Memory Lane: These photo signs, showing the graduate through the years make a great decoration for the graduation party.

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Graduation Goodies: Decorating candies with a graduation theme will sweeten up the desserts table.

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Personalized Bottles: Add interest to your party beverages with photos of the graduate. Including the mortarboard on the bottle cap adds another special touch.

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And that’s only a few of the great ideas we have! Check out our Tips and Projects Center for more projects and thought starters that will really help you personalize your party.

One Roll a Week by Charlene Hardy

This week’s Film Friday post comes from  Guest Blogger Charlene Hardy.

Photo by Jonathan Canlas

Photo by Jonathan Canlas

As a mother of four, I marvel at the everyday changes that happen so quickly in childhood. I get to observe the wonder of children experiencing things for the first time. I cheer them on as they learn and achieve. I get to laugh with them as they find joy in the simple things.

Like most parents, I take photographs of important childhood events. But I wanted to do something different. I wanted to look back and remember my children the way they were not only during those happy childhood milestones but also during the day-to-day happenings of life. At the start of 2014, I began a personal project to document my kids throughout the year.

As I contemplated this project, I thought of ways to slow down and really take time to know what was happening in my children’s lives. I thought of my own mother with her camera, carefully composing and changing settings as my brothers and sisters squirmed with the excitement of knowing our photo was being taken. I wanted to re-create that feeling for my children who have grown up in the digital age, where photos are taken at lightning speed, never printed and often deleted as fast as they are taken. I wanted them to feel the importance of knowing that the photos I would take were permanent. I had the tools to make this happen, I just needed to carve out time from our busy days and make this a priority.

I chose film for this project because shooting film causes me to slow down. It forces me to take my time and choose every exposure carefully. I chose KODAK PROFESSIONAL T-MAX 400 film because I have always loved its versatility and beautiful grain. My children seem to notice a difference in the way I shoot with film and the photos I create have more depth and soulfulness.

My project is called “One Roll a Week.” Each week I limit myself to one roll of film and strive to document my children’s lives through timeless portraits that simply focus on their day-to-day growth. Every week, one at a time, I invite my kids into my small studio and take 4 frames of each one. In between frames we talk about their day, friends, or school; no topic is off limits.

WEEK 1

Shot on Kodak Professional T–MAX 400 by CharleneHardy

Shot on Kodak Professional T–MAX 400 by Charlene Hardy

January 1st came and everything was set: film, camera and chemicals to develop the film myself. After setting up a stool and studying the light in my small studio, I called my 13-year-old daughter into the room. She eyed my equipment cautiously and asked what was going on. I told her about my project as she plopped down on the stool letting me know that she was not quite convinced this was how she wanted to spend her last moments of winter break. I put the camera up to my eye and studied the scene before me. I was taken aback by how grown up she has become. She sighed impatiently and I snapped the first frame. Lowering the camera, she looked at me in disbelief. I tried my best to explain how I was slowing down; I wanted to spend time with her, documenting her growing up in a meaningful way. Our first conversation of the year started in between those four frames.

WEEK 4

Shot on Kodak Professional T–MAX 400 by CharleneHardy

Shot on Kodak Professional T–MAX 400 by Charlene Hardy

After school with my 8-year-old daughter, we talked about the week, her best friend moving away and recess. “The kids at school tell me my hair sticks up. I know it does but I like to think it just looks like I have wings and they help me run faster than all of the boys.”

WEEK 7

Shot on Kodak Professional T–MAX 400 by Charlene Hardy

Shot on Kodak Professional T–MAX 400 by Charlene Hardy

My 5-year-old son has just completed 100 days of Kindergarten.  I am amazed at how fast time has gone by. It really seems like yesterday I was dropping him off for his first day of school. I asked him how he felt and he excitedly replied, “I am 100 days smarter and I only have 80 more days until summer! Then I can go to college.”

WEEK 11

Shot on Kodak Professional T-MAX 400 by Charlene Hardy

Shot on Kodak Professional T-MAX 400 by Charlene Hardy

I spent two hours with my 11-year-old daughter at a retina specialist, where they numbed her eyes and tried to dilate them. It was an exhausting process- we got bad news about her progressing vision loss. That afternoon, her eyes were causing her pain and she kept closing them to try to ease the burning sensation. I took her home and we ended up in the studio talking. At one point I sighed, my heart heavy and I asked her, “What are we going to do?” Tugging her hair as she thought she replied quietly, “I just want to be able to keep dancing.” This is one of those weeks I will not likely be forgetting soon. Documenting the year is sometimes harder than I ever imagined.

WEEK 15

Shot on Kodak Professional T-MAX 400 by Charlene Hardy

Shot on Kodak Professional T-MAX 400 by Charlene Hardy

My five year old has an amazing imagination. One day he is a wilderness explorer, the next a gladiator. “Hey Mom, I’m a gladiator, gladiators are NOT glad. They make mad fighting faces like this.”

As of this week I have completed 17 weeks and it’s been such an adventure. I adore sharing my love of film photography with my children in a way that allows us to spend time with each other. It has really helped me to know them better. Some weeks are easy to document, filled with simple childhood pleasures: being chosen as part of the yearbook staff, dancing in a production or finally getting a 100% on a spelling test. But some weeks are tough. Childhood has its share of disappointments and it can be heart wrenching to experience. I try my best to capture a little of what is going on in their lives, the good and the not so good, knowing that together we are learning and growing together from these events.

Charlene Hardy is a portrait photographer specializing in Children and Family portraiture. She lives in Kennewick, Washington with her husband and four children. Charlene enjoys making timeless portraits of children using film and the hands on approach of developing and scanning the film herself. For more information on her work and her “One Roll a Week” project, please visit http://charlenehardyphotography.com

Mother’s Day Twitter Chat and Gift Basket Giveaway!

Join us from 9pm to 10pm EST, Tuesday, May 6 for a Twitter Chat about moms, photography and photo gift ideas! Learn more about the current buy one card get one free promotion at Kodak Picture Kiosks just in time for Mother’s Day.

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Stationery designer, Bonnie Marcus @bonniemarcus will be joining in the chat too so you can ask her how to create a Mother’s Day card this year that will really wow your mom.

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We will also be giving away three fabulous Mother’s Day Gift Baskets during the Twitter Chat! Valued at $100 they have everything a mom needs to display her favorite photos and cards at home, plus a couple pampering items too! Win it for yourself or surprise your mom with it!

To join the chat just follow @KodakCB and the hashtag #KodakBOGO from 9 to 10 pm Tuesday night. Hope to “tweet” you there!

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Kodak Alaris Mother’s Day Gift Basket Twitter Sweepstakes

OFFICIAL RULES – NO PURCHASE NECESSARY TO ENTER OR WIN.

1. ELIGIBILITY: The Kodak Alaris Mother’s Day Gift Basket Twitter Sweepstakes (“Sweepstakes”) is only open to legal residents of the 50 United States and the District of Columbia (excluding Puerto Rico), age 18 or older at the time of entry. Void in Puerto Rico and where prohibited by law. Employees and members of their immediate families and households of Kodak Alaris (“Sponsor”), its subsidiaries, affiliated companies, advertising and promotion agencies, electronic media firm, and anyone involved in the production, development or handling of this Sweepstakes are not eligible. All federal, state, and local laws and regulations apply.

2. TIMING: Sweepstakes begins at 9:00 p.m. on 05/06/14 and ends at 10:00 p.m. on 05/06/14 (“Sweepstakes Period”). All times are Eastern Time or “ET.” Sponsor’s computer is the official time-keeping device for Sweepstakes. Limit of one (1) entry per person or email address per day. A day for the purposes of this Sweepstakes begins at 12:00 a.m. and ends at 12:00 p.m.

3. HOW TO ENTER: Sign into your Twitter account at http://www.Twitter.com (“Sweepstakes Website”). You must have a Twitter account in order to participate; there is no fee to open an account. Your participation on Twitter must comply with the Terms of Service posted on the website. This Sweepstakes is in no way sponsored, endorsed or administered by, or associated with, Twitter. If you choose to enter via a mobile phone, standard message and data rates may apply and entrants should contact their wireless provider for pricing plan details.

4. STEPS TO ENTER: Entries generated by script, macro or other automated or mechanical means will be void. Any attempt by any participant to submit more than the stated number of entries by using multiple or different email addresses, identities, registrations and logins, or any other methods will void that participant’s entries and that participant may be disqualified. The collection of entry registration information by Sponsor is subject to its privacy policy found at http://www.kodak.com/ek/US/en/Privacy_Policy.htm. By participating in the Sweepstakes, entrants agree that Sponsor shall have the right to use all personal information provided to Sponsor in accordance with the Privacy Policy posted on the Sweepstakes Website. 3. PRIZE and Approximate Retail Value or “ARV”: a Mother’s Day Gift Basket ($100.00 ARV). Any expenses not mentioned above are the winner’s responsibility. Taxes are the winner’s responsibility. Prize is not transferable or redeemable for cash. No substitution for prize except as may be necessary due to unavailability, in which case a prize of equal or greater value will be awarded, at the Sponsor’s sole discretion. Odds of winning the prize depends upon the number of entries received. 4. WINNER will be selected in a random drawing to be conducted on or about 05/06/14 by Sponsor whose decisions are final on all matters relating to the Sweepstakes. Winner will be notified via Direct Message on Twitter to the account provided at the time of entry within three (3) days following the random drawing. Then the winner will be required to complete a Prize Acceptance/Address Verification Form, which must be returned within seven (7) days of the date on the notification or an alternate winner will be selected. Any prize notification or prize returned as undeliverable will be awarded to an alternate winner.

5. GENERAL TERMS: Sweepstakes entrants agree to be bound by these Official Rules. Prize acceptance constitutes permission (except where prohibited) to use winner’s name and likeness for publicity purposes without additional compensation. Participants, by participating in this Sweepstakes, hereby waive and release, and agree to hold harmless the Sponsor, its subsidiaries, affiliates, advertising and promotion agencies, electronic media firm, Twitter Inc. (“Twitter”), and all of their respective officers, directors, employees, representatives and agents, from and against, any and all rights, claims and causes of action whatsoever that they may have, or which may arise, against any of them for any liability for any matter, cause of thing whatsoever, including but not limited to any injury, loss, damage, whether direct, compensatory, incidental or consequential, to person, including death and property, arising in whole or in part, directly or indirectly, from their acceptance, possession, use or misuse of, or inability to use a prize in the Sweepstakes, or their participation in the Sweepstakes, or their participation in any Sweepstakes or prize related activity. Sponsor and its agents are not responsible for lost, late, misdirected, damaged, incomplete or illegible entries or Internet technical, hardware, software, telephone, or transmission failures of any kind, which may limit a person’s ability to enter the Sweepstakes. Sponsor and its agents are not responsible for any injury or damage to Sweepstakes entrants’ or any other person’s computer related to or resulting from entering or downloading any materials in the Sweepstakes. Sponsor reserves the right to cancel or suspend advertising the Sweepstakes on the Internet should a computer virus, unauthorized intervention or other cause corrupt the integrity or proper conduct of the Sweepstakes. Sponsor reserves the right to disqualify any Sweepstakes entrant found to be disrupting the operation of the Sweepstakes or its web site. If the integrity of the Internet portion of the Sweepstakes is compromised in any manner, Sponsor reserves the right to modify Sweepstakes and randomly select a winner from valid entries received that are unaffected by the problem. In the event of a dispute as to the identity of any online Sweepstakes entrant, Sweepstakes entrant will be deemed the individual named on the online entry. All submissions become property of the Sponsor and will not be returned. All issues and questions concerning these Official Rules, or the rights and obligations of the Sweepstakes entrant and Sponsor in connection with the Sweepstakes, shall be governed by, and construed in accordance with, the laws of New York State, without giving effect to any choice of law or conflict of law rules (whether of New York State or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than New York State.

6. WINNERS LIST: For a winners list, send a self-addressed, stamped envelope to: Kodak Alaris Inc. 2400 Mount Read Blvd., Rochester, NY 1461

7. SPONSOR: Kodak Alaris Inc., 2400 Mount Read Blvd.; Rochester, NY 1461

Mother’s Day is on the Way

Mother’s Day is less than 2 weeks away so it’s time to start planning. With the KODAK Picture Kiosk and the My KODAK MOMENTS App it’s easy even if you wait until the last minute for customized greeting cards and gifts. Same day service is not a problem for our products. Use your smartphone to create a card, order prints or make a photo book that you can pick up on your way home from work.

If you need some inspiration we have a whole Tips & Project Center full of great ideas to get you started.

Here are some ideas for a cute card from the kids.

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Spell It Out: For a unique way to send Mother’s Day greetings, have the kids write the message on their feet. (Bonus: Picture the look on the kids’ faces when you ask them to take off their socks and write on their feet!).

And for those of you with furry children:

Card from Your Pet

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And you can save a pretty penny on these personalized cards–from now until May 11th all KODAK Personalized Greeting Cards are Buy One, Get One Free. Check out the promotion.

We also have ideas for photo books and collages that will melt Mom’s heart.

I Love You Book: This photo book is sure to become a treasured keepsake. Take pictures of the kids holding signs saying why they love Mom, such as, “I love you because you bake cookies with me” or “I love you because you do crafts with me.” Page after page highlights all the reasons the kids love Mom.

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Here’s an idea for a photo book for adult children to give their Mom. Recreate childhood scenes and put the photos side-by-side in a Now and Then Photo Book.

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Family Collage: A collage featuring pictures of the whole family, as well as individual pictures of Mom & Dad with each child makes a great Mother’s Day gift.

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If you’d like to get the kids involved in a project that’s sure to leave a lasting impression on Mom, the time to start is now! We’ve rounded up a bunch of ideas to get you and the kiddos started on projects that go beyond the clichéd macaroni necklace but are still simple enough to be done in minutes.

Here’s a great one for the littlest kids. They will love getting messy with the paint or inkpad when making the Handprint Photo Matte:

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For something a little more complex, maybe for older children and teens to work on, check out this Photo Star Project:

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For those of you with kids that love to glue and decoupage, how about a pretty Photo Flower Pot for Mom?

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This is just a start—check out these and other great Mom’s Day projects on our Tips & Projects Center.

And we’re don’t forget about the Buy one, Get one FREE promotion on our Mother’s Day cards to go along with any of these personalized gifts you make!

Worldwide Pinhole Photography Day – Herschel Pollard

Today’s blog post for World Pinhole Photography Day comes from guest blogger Herschel Pollard.

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I began shooting pinhole about 10 years ago when a friend convinced me to build a camera out of foam core and an old Polaroid back. My first image was a 15-minute exposure in my living room on Type 55 film…and it wasn’t very good. The camera needed adjustment. I needed adjustment. But I got hooked. By the time I finished that box of film I’d managed to adjust the camera, and my thinking, well enough to produce amazingly sharp images. I felt chills every time a photo worked, like witnessing magic.

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Yellow Dress, Expired Portra 100T

I love pinhole because it requires long exposures, even on bright days, which means movement disappears. I love pinhole because there is infinite depth of field so everything is in focus. I love pinhole because when the focal length is short enough you get vignette and stretchy goodness at the edges. I love pinhole because it challenges me.[/caption]

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Apollo Lands, Portra 160

Most professional photographers shoot pinhole at least once, usually in some high school or college class, a lesson in the most basic form of photography using the most basic form of camera. Honestly, cameras don’t get any simpler than pinhole. No battery, no viewfinder, no glass, no focus, no auto anything, just a box with a tiny hole and some film.

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Dawn Through a Dirty Window On a Red Eye Train, Expired Portra 160

Behind this simplicity, though, is a learning curve that can be frustrating … maddening, really, when you consider variables different films throw into the mix, like reciprocity failure and long exposure color shift (Portra has a beautiful blue shift). That learning curve is why pinholers are some of the most serious and knowledgeable photographers I’ve met. Pinhole certainly improved my photographic skills.

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Pinholing Yosemite, Portra 400VC

My go-to camera is a 6×9 medium format Zero Image, made by Zernike Au in Hong Kong. It’s a teak (sustainably farmed) and brass beauty with an aperture of f/235 and considered by many the Leica of pinhole cameras. He also makes 4×5 and 35mm versions.  Other cameras I shoot: Nikkormat FTN 35mm with a pinhole body cap I made; a Holga 120 WPC, which shoots 6×12 on medium format film; a homemade camera that shoots Impossible Project instant film; Zeiss Ikon Nettar 518 converted to pinhole; several others I’ve built.

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Traffic Circle, Portra 400

A common theme among my cameras is that they all shoot film…mostly 120.  I find that film works better for pinhole, although I’m not sure why. Perhaps it’s just personal preference (although I’ve found most of my peers agree). I created a body cap pinhole for my Nikon DSLR and found the images were…well…weak is the best description.

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David, Portra 160 

I find 120 format Portra 160 gives the most reliable results, has a good contrast, and as I mentioned before, there’s a nice blue shift in long exposures. Also, reciprocity failure (the need to add more time to an exposure the longer you exposure the film) isn’t as steep with Portra as it is with most films. And it scans really well.

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Pitted Confusion, Portra 160

Every year, on the last Sunday of April, there is an international event to celebrate pinhole: Worldwide Pinhole Photography Day. The idea is that photographers from around the world shoot pinholes on a single day and submit them to the group website (http://www.pinholeday.org/). This year’s event is April 27. To help new pinhole photographers get started, Pinhole Day-related workshops are offered in numerous cities across the globe. Most cover the process of building a pinhole camera and creating your first images. It’s a great place to start.

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7-Hour Lunargraph, Portra 160

There are numerous pinhole resources. The definitive pinhole book is Eric Renner’s Pinhole Photography. Renner, considered a pioneer of modern pinhole photography, knows how to break the subject into easy-to-digest chunks, although it can get a bit technical for folks who don’t know photography well.

Two less technical books I’ve read that cover the subject well are Pinhole Cameras: A DIY Guide, by Chris Keeney and The Pinhole Camera: A Practical How-To Book for Making Pinhole Cameras and Images, by Brian Krummel.

Check out F295.org, a forum and blog site dedicated to “Historic, Alternative and Digital Techniques.” It has tens of thousands of posts related to lensless photography, with a dedicated core group of users who welcome and assist people just starting out in pinhole. It’s where my pinhole network began.

If you want to build pinhole cameras then Pinhole.cz and MrPinhole.com provide online calculators for proper camera and pinhole sizes. And don’t forget Kodak’s own, “How to Make and Use a Pinhole Camera.” There are plenty of other resources out there – just search for “pinhole photography” and see what you find.

If that isn’t enough, I’m lucky enough to be part of the recently started “Pinhole Podcast,” on the pdexposures network — along with Jana Obscura, Shelly Sometimes, Alex Yates, and Jeff Soderquist — where we discuss all things pinhole. Recent episodes covered the differences between paper, film, and digital (humorous and engaging, I swear), and interviews with world-renowned pinholers visiting Berlin for the OBSCURA pinhole exhibit.

Finally, you can find me at SquarePegPinhole.com. It’s where I post most of my work, write about pinhole photography and share my experiences. I’m always happy to answer questions about pinhole.

 

 

Peepfest 2014

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While spring may bring blooming flowers and baby animals to mind for some people, for us at Kodak Alaris, it means peeps. Marshmallow peeps that is, and our annual Peepfest and competition.

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Dioramas and scenes populated with peeps line the hallway for all to see.

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It just goes to show that creativity does not stop with programming, designing or copy writing.

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It’s always a treat to see the creations this time of year.

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Peeptastic!

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