A Thousand Words is a place for stories from the people of Kodak. We love what we do, and we want to share our stories about imaging and its power to influence our world. We invite you to join our conversation with stories of your own.
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Steve consults for many Fortune 500 Companies as a video expert. He has a very informative vlog highlighting product tests, sample video, equipment and more. Here Steve unboxes his Kodak Zi8 and tests an external mic.
With the workshop, Steve will teach tips & tricks for great videos, including how to tell a
story, think like an editor, plan your shots, create interviews and
B-roll, determine the best sound and microphone placement and use
existing and artificial light.
Along with Steve's expert insights, the $349 workshop fee includes a includes Kodak Zi8 HD Pocket Video Camera and an SD Memory Card (retail value $185).
With the included Zi8, you'll learn about capturing video, editing techniques,
adding music and sound effects, creating titles and credits, exporting
your video for uploading and various hosting choices (YouTube,
Facebook, Blip.tv, Vimeo, etc.).
The workshop is Monday, Oct 26 1-4pm at Renaissance Hotel Hollywood. Register now as seating is limited.
Madlen Nicolaus
Kodak's Social Media Representative in Germany
Starting last week, the long awaited Kodak Zi8 Digital Video Camera became available in Germany. It was announced on July 29th and since that day I have received hundreds of requests from bloggers and podcasters via mail, twitter and facebook, who could not wait to test this new gadget.
With the first 20 test units available in Germany, we wanted to do something special. So we invited the most important German bloggers and podcasters to the FLOATING HOME, a luxurious houseboat with anchorage in the City Sport Harbor in Hamburg. The futuristic architecture of the floating event location is surrounded by an all-around glass front, which offers a fascinating view over the Hamburg harbor and the city - just perfect for video filming with the new Kodak Zi8.
For this workshop we also needed an expert on board. So I called Alexander Franz Köllner aka @iFranz, who is a well known German video podcaster and won the German podcaster award in 2007. Alex has already tested the new Zi8 as well as the other Kodak Digital Video Cameras Zi6 and Zx1 and has filmed several videos for his video blog iFranz.tv. Another perfect coincidence was that Jeffrey Hayzlett was on his European tour that week. He is actively involved in social media and loved the opportunity to get to know the German blogger scene, listen to their opinions and get their direct feedback.
To reach out to as many well known bloggers and podcasters as possible @iFranz and Christian Otto Stelter aka @_Refugee_ created a video invitation prior to the event :
On the event day at 6.00 PM sharp the Floating Home was packed with 20 bloggers and podcasters. Kodak's Jeffrey Hayzlett as well as Kees Mulder, Director Marketing Centre & Sales Operations, Ralf Werner, Senior Product Manager Pocket Video Cameras & New Devices and myself attended the Floating-Cast.
The bloggers really appreciated the opportunity to discuss the Kodak products and to get first hand information about how the company is utilizing social media as important part of their general marketing activities to build closer relationships with customers.
After the interviews iFranz gave a detailed introduction into the product features and advantages of the Zi8 for filming video podcasts compared to competitor products, which initiated a lively discussion with the participants.
The workshop ended with a session by Tom Siegmund, who showed speech practices and mouth exercises for perfect articulation that bloggers could do prior to filming a video podcast. Everyone had a lot of fun with this part - especially doing the funny faces.
The night ended with everyone sitting together, eating the last muffins of the buffet and talking about the Zi8, Kodak as a brand as well as the usage of social media. Jeffrey Hazylett gained some laughter by stating that he would love to be a blogger, because then he could wear everything he wanted - referring to the surfing shorts of one of the bloggers - and that he was not sure if he wanted to "move out" of the Floating Home again.
Looking at the numerous positive blog posts we achieved so far the "Floating-Cast with iFranz and Jeff" was a great success: Sven Wiesner was so impressed by Jeff's coolness, he even named him the "Chuck Norris of all Marketing officers" in his blog the next day.
So far 9 blog posts appeared about the Floating-Cast with iFranz and Jeff:
The participants not only filmed numerous videos but also documented every little detail on still images. To collect all the photos in one place we created the flickr-group "Floatingcast", where 258 images were uploaded to date by 15 group members.
According to Jeff, the Hamburg event will be hard to top - but we are looking forward to do so anyway ;-)!
Kodak has a long history of innovation; it's at the core of everything we do. At PRINT 09 we will help professionals in commercial print, data print, publishing, and packaging capitalize on opportunities to increase efficiency, productivity, and revenue through a combination of virtual technology, live discussions, product information and samples. We will help to educate, inspire, and equip printing and marketing professionals to face the exciting road ahead.
PRINT 09 is exciting for us because we will be unveiling a new experience for those who stop by our booth. The Pipeline of Innovation serves as the centerpiece of Kodak's booth. This 24-foot-long digital display will feature a continuous stream of visual images representing innovative technology and solutions from Kodak. Visitors can interact with the display to learn more about what interests them.
Surrounding the Pipeline of Innovation, a series of interactive modules with circular flatscreen displays will deliver in-depth information in four market segments: commercial printing, packaging, publishing and data-driven communications, where visitors can find more information on KODAK Solutions.
In addition to the Pipeline of Innovation we will have the K-Zone. The K-Zone is a live talk show set where dynamic discussions with industry experts, print service providers, and marketing professionals will take place daily throughout the show. Can't make the show? No worries highlights and live streaming K-Zone interviews and panel discussions will be available on our web site - www.kodak.com/go/print09
You can also read our daily blog posts on Grow Your Biz
If you are a consumer, like me, you may be wondering how does Kodak printing technology impact me? You probably see examples everyday and don't even realize it. Let's take a look at the photo on our homepage, there are many examples.
Kodak printing technology is used in so many industries from packaging of your favorite snack to the brochure that enticed you to buy your last car.
The next time you pick-up a magazine, newspaper or brochure look at the quality of the printed material, what's it like? Did the packaging make a difference when you were selecting you 3pm snack?
