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Madlen Nicolaus
Kodak's Social Media Representative in Germany
Yesterday, November 17th, Jeff Pulver brought his 140 Characters conference to Europe for the first time; the third of its kind, the event took place at the O2 Arena in London.
Kodak co-hosted the event again. Jeff and Jenny both spoke, with Jenny speaking on the panel "twitter and brands".
However, this was the first time international Kodak Social Media teams from US, UK, Germany, France and Italy attended. Weeks in advance, the social media teams worked together to invite the top bloggers from their regions. Each EAMER country brought around 15 local bloggers with them to London, who spread the word about discussions from the 140Conf to their local audience via twitter, YouTube and their own blogs.
The impact of this international gathering was proven by the fact that #140Conf was the first and second top trending topics on twitter on that same day.
The German blogger Alexander Franz Köllner aka @iFranz has already uploaded a video of Johnny Häusler's "YEAH-Flashmop" on his video blog "iFranznation".
The international bloggers not only sought the "takeaways" from the different panels and speeches, but also used the opportunity for interviews about Kodak's Social Media activities with Jeff Hayzlett, who again was invited to help host part of the conference with Jeff Pulver.
The Italian blogger Marco Zamperini interviewing Jeff
In the conference room itself, Kodak presented its latest consumer products to the audience on a big demo table pod. At this pod, visitors learned all about Kodak products and about the company's social media activities.
As in L.A., In London a Smile Cam was set up where attendees could record "what makes them smile" and were being shared on 12 Second Video.
We collected some conference photos our international team members captured throughout the day on the Kodak flickr photostream.
The success of this great EAMER conference is just the beginning of events of this type, involving many international Kodak social media teams. We will keep you posted and hope you will join us at the next one...
To follow the international Kodak tweets and Facebook fan pages visit kodak.com/go/followus!
Tina Clark
Interactive Marketing and Brand Activation Manager
I arrived at Disney for the Children's Miracle Network Classic today in preparation for the Kodak Challenge finale this week and the buzz about Kodak Challenge is everywhere! On the shuttle ride over, the other riders were talking about the Kodak Challenge finale, very excited that Kevin Streelman is going in with a 2-stroke lead. On twitter, Kevin's caddy Michael Collins (@funnycaddy) is tweeting about it - "The money doesn't
mean anything. It's the chance to be the FIRST of something... That opportunity
is what it is really all about. Money is like Doritos, you can make
more. Family, friends, and history THAT'S forever." On Facebook, Kevin's friends are cheering him on and wishing him luck.
And then I headed to the finale hole - hole #17 on the Magnolia course - WOW! Everyone knows Disney knows how to make everything look great and feel magical - and they've done just that with the Kodak Challenge hole. Huge signs and flags everywhere...
I gotta get me one of these Kodak Challenge flags after the tournament!
Behind the fan bleachers on the Kodak Challenge hole
and then the extra Disney touch - lions, giraffes and flowers, OH MY!
this guy guards the Kodak hospitality tent
and the giraffes watch fans get sourvenir photos taken at the Kodak Photo Zone
the large signs add to the excitement
On the way back to the press room, as we passed 18 tee, there was a bit of a commotion. As I had heard from Kevin Weickel, Tournament Director - players often bring their fishing poles to the practice rounds and fish in the ponds in between play... and sure enough, one of the golfers had caught a rather large fish (Bass?) and was showing the others. Nothing like a little sport fishing to add to the excitement of a PGA TOUR event!
nice to be at the pond fishing for fish instead of your golf ball!
So very soon, the winner of the inaugural Kodak Challenge, where beautiful holes meet memorable moments, will be determined at the Children's Miracle Network Classic at Disney! The winner will receive a giant check and a beautiful Tiffany trophy, complete with a special Kodak touch. And most importantly, that winner will have a Kodak Moment to cherish for a lifetime.
Stay tuned to Golf Channel and PGATOUR.com to find out how it will all unfold as leader Kevin Streelman and other contenders (Bo Van Pelt is an eagle away) play on the Magnolia course on Friday. And check out GolfChannel.com for great photos of memorable moments from this year on ALL the Kodak Challenge holes.
Also viisit the website, fan us on Facebook, and follow @KodakChallenge on Twitter to stay up on all the action.
Steve shared tips and tricks for creating great videos and getting them online.
There was a lot of interaction with the attendees, like here with Sarah Maizes and Rachel Sarnoff. Check out this quick video with the workshop attendees created as a test.
What a great way to start the 140 Conference!
This conference was extra special because we were able to have it in the Kodak Theatre.
We even reserved a seat for Jack, just in case he decided to show up and learn more about Twitter.
Kodak had a booth set up in the lobby where visitors can learn all about Kodak products and what Kodak has been doing with social media. We were set up right next to TweetPhoto who uploaded photos taken during the conference. There are also lots of pictures of the conference here.
We had a Smile Cam set up where attendees could record "what makes them smile" and were being shared on 12 Second Video. 140 Conference founder Jeff Pulver is seen here recording his video.
Jeff Hayzlett was invited to help host some of the conference with Jeff Pulver. Mashcast created this hilarious of Jeff and Jeff to play at the opening of the first day.
The conference was great and covered how Twitter effects topics from education to sports to rockstars and more. If you would like to follow some of the folks here at Kodak on Twitter, here is a list (using the new Twitter list feature!) of Kodak Tweets.
