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The 2010 Kodak Challenge Underway is underway and will be televised on CBS Sports this weekend!
The Kodak Challenge makes its 2010 network television debut this weekend, as CBS Sports broadcasts the Farmers Insurance Open Saturday and Sunday from 3 - 6 p.m. The beautiful seaside hole #14 at Torrey Pines South Course in La Jolla, CA is the 3rd of 30 Kodak Challenge holes to be played this year.
Hole #14 at Torry Pines
Created to celebrate the beautiful holes and memorable moments in golf, the Kodak Challenge requires pros to play at least 18 of 30 designated Kodak Challenge holes throughout the PGA TOUR season. The golfer with the best Kodak Challenge score relative to par at the end of the season will win the Kodak Challenge trophy and $1 million.
Kevin Streelman claimed the first Kodak Challenge title at the PGA TOUR's final event of the 2009 season, the Children's Miracle Network Classic in Lake Buena Vista, FL. Streelman's early-round birdie at No. 17 on the Magnolia Course clinched the Kodak Challenge crown, netting the second-year TOUR professional the Kodak Challenge trophy and the winner-take-all $1 million prize. Streelman is in the field this week at Torrey Pines.
Kevin Streelman wins inaugural Kodak Challenge
After two holes (hole #18 at the SBS Championship and hole #17 at the Bob Hope Classic), six pros are currently tied for the 2010 Kodak Challenge lead. After the Farmers Insurance Open, the Kodak Challenge moves to hole #10 at the Northern Trust Open in Palisades, CA on February 4-7.
The 2010 Kodak Challenge schedule includes 21 of the original 30 holes, with two tournaments joining the Kodak Challenge: No. 15 at Quail Hollow Club in Charlotte, NC, site of the Quail Hollow Championship; and No. 14 at Muirfield Village Golf Club in Dublin, OH, home of the Memorial Tournament presented by Morgan Stanley.
The People's Choice Awards is different from most other awards in the entertainment industry. The whole idea that "the people" get a say in who wins is what sets it apart. Host Queen Latifah expressed it well during this year's live broadcast when she said, "The best part is that it's completely controlled by you, the people... the ones who 'LOL' and 'OMG' while listening and watching the best in entertainment."
It's a sentiment that was echoed throughout the evening by award winners -- larger than life personalities acutely aware and genuinely humbled by the symbiotic relationship between artist and fan. It was the perfect atmosphere to have a meaningful conversation with some of Hollywood and the music industry's biggest stars. Never mind the run of the mill questions about who designed their outfits and what fragrances they're wearing. Kodak is more interested in memorable moments, "the times of our lives" and what makes people smile. So as part of a multi-faceted brand integration that placed Kodak HD Pocket Video Cameras in the hands of the stars and promoted these award winning devices on national TV, I set out to capture the best responses to the question, "What's your favorite Kodak Moment?"
It landed me a spot on the red carpet and back stage interviewing, well, anyone who would talk to me. As it turned out just about everyone had a Kodak Moment to share, including Sandra Bullock, Jenna Elfman, Hugh Jackman, Chevy Chase, Nick Cannon and more. And along the way a funny thing happened. It was almost like going to a party where you don't know anybody; a party that's being thrown by a friend-of-a-friend or a relative. You arrive and at first, you might feel a little out of place until you announce you're "Joe's" brother or sister or friend. Then everyone welcomes you. They embrace you. They treat you like you're one of their own.
At the People's Choice Awards, all I had to say was, "I'm with Kodak." And the Kodak Moment began. That's because Kodak means something to people of all ages, from all walks of life. Kodak Moments bring us back to our roots. They remind of what's important. And in some small way, I believe they give us hope for the future. Because as we re-live our favorite Kodak Moments it inspires us to create and capture new ones. Kodak's involvement with the People's Choice Awards is a powerful example of this, as you'll see in the celebrity interviews below.
What's really exciting is that this marks a new chapter for the "Kodak Moment". It's a story that Kodak began authoring decades ago and continues to write, each and every day, with all the people around the world who are Kodak fans. Just like the stars, we couldn't do it without you, the people.
Social media like Twitter and Facebook are becoming more prominent at events like CES.
To bring together people on Twitter that were both at CES and following Kodak online, we had a Cupcake Tweetup in the Kodak booth on Day One of the show.
The word spread on Twitter and our social media zone of the booth was filled with Tweeters enjoying cupcakes and chatting about social media, Twitter and Kodak.
It was so much fun because really, who doesn't love cupcakes... and in Kodak colors!
Personally, I was thrilled to have cupcakes integrated into our program!
To follow up to the minute updates on what is going on in the Kodak booth at CES, follow @KodakCB on Twitter or you can see photos and comments posted to Twitter from other show attendees at kodak.com/go/CES.
