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A Thousand Words is a place for stories from the people of Kodak. We love what we do, and we want to share our stories about imaging and its power to influence our world. We invite you to join our conversation with stories of your own.

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A Tribute to KODACHROME: A Photography Icon Introducing KODAK eyeCamera 4.1. It's Amazing! Remembering Alex Dog Photography: Not of dogs but taken by a dog Love, Innovation, and Fruit Flies


November 14, 2009

A tale of Heroes: Kodak Germany partners with Guitar Hero Rock Challenge & DJ Hero Club Tour

Madlen Nicolaus
Kodak's Social Media Representative in Germany
Long gone are the times when gamers were seen as supposedly reclusive loners - on the contrary, party games nowadays are all the rage. A perfect backdrop to present the best features of the Kodak Zi8 Digital Video Camera in a lifestyle environment: thus, Kodak Germany teamed up with Activision for the launch of the party games Guitar Hero and DJ Hero.



The Guitar Hero Rock Challenge is a national competition, on the lookout for the next air guitar talent in Germany. Here's how it works: Until Mid-December a mobile stage is touring Media Markt stores across Germany (Media Markt is one of the biggest German consumer electronics store chains - similar to BestBuy), looking for fresh talent be it single artists or a boy group in waiting. Supported by a sound system, a light-show and a video screen, participants perform their favourite Guitar Hero song and act it out live on stage. Every act is filmed by Kodak promoters with the new Kodak Zi8 Digital Video Camera and the video is then uploaded to a special Media Markt website for all to see.



On this website viewers can vote their favorite performance and every week a winner is chosen. The finalists will gather in Berlin in February to compete in the Grand final. People who are not looking to become the next big Guitar Hero talent are of course also invited to experience and test the Kodak Zi8 in action.



Zi8 captures the DJ-heroes of the night in Full-HD

The second event series sponsored by Kodak Germany is the DJ Hero Club Tour. „DJ Flashdance aka Jan Delay", a well known German DJ and musician will heat up the vibe at five of the hippest clubs across Germany. The photo below shows Jan Delay at the official DJ kick-off of the DJ Hero Club Tour at the Universal After Show Party of the MTV European Music Awards 2009 in Berlin:



Again the new Zi8 video camera comes in handy for a special video contest: Guests will have the opportunity to take videos while they are playing DJ Hero at a "Video-Area" sponsored by MySpace und Kodak. The videos will be uploaded on MySpace and the best video will be established at the end of the DJ Hero Club Tour to win the grand price: a goody bag including a Kodak Zi8 Digital Video Camera, a DJ Hero-Set and a Xbox 360 Elite Console.

It's like Shakespeare said "All the world's a stage"!


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Posted By: life jackets (11/19/2009)
Comment: It is really an interesting challenge. It is great that you are participating in this challenge.