So Much More Than Survival: Achieving Sustainability in Professional Photography

Guest blog post from Tim Kelly, M,Photog., IE, Cr., Fellow-ASP

I love the art and business of photography.

Photography was and still is “magical”. Running a business was, is and always will be a challenge. The rewards are both personal and professional, and often extraordinary for those who are serious and diligent.

The digital revolution took its toll on many of us and many studios could not survive because they didn’t adapt quickly enough. I began experimenting with digital a full decade before it really hit our profession even though I was told that digital would never be good enough for anything serious. It was so expensive! Because I wanted my business to have a future, I was willing to work, experiment and invest. Still, there are things I don’t love about digital, but it is the language of our industry, and for the most part, we must accept it.

KELLY

I say this as a film lover – understanding that many reading this may have never known the excitement and wonder of what can be created on film.

If you’re in Photography now, you’re likely shooting digital and 97% likely to be using a lab to print your orders. This has been one of the industry’s biggest changes and challenges in the last twenty years.

While most don’t print themselves, it’s imperative that the digital photographer understand profiles, color space, and the importance of calibration to produce a decent file for the lab to print. Serious photographers need to stay current with the latest techniques for shooting and handling image files so that we get the best images possible from digital capture. ‘

I’ve been a Kodak Mentor for more than twenty-five years and I’ve witnessed the positive effect that companies who train and educate can have. Largely speaking, our vendors want you to succeed and Kodak Alaris is providing products and software systems that help you get the most for your clients and from your lab. Take advantage of the support they have to offer.

Being the photographer is just one of the hats you wear. If you own your business, a lot more responsibility comes your way and good business practices and policies are just the start. You’ll need to work towards mastering sales and marketing too, another necessary cog in the machine. You’ll need to be the visionary for your company, bringing in new products and services, motivating clients and employees.

I’ve always felt there is a balance between what needs to be done now, and what I want to do next. Everyone’s list is different, but real growth comes from the extra hours you put in proof of the passion that you have for your craft. I hope that if your camera work needs improving, or your retouching skills need work, you’ll put that ahead of buying new studio lights. If your studio lighting or posing could be better, you won’t jump into digital painting just yet. I also hope that you go above and beyond for your clients, always bringing them your very best work. Bring new services and products forward once they are fully tested – once you’ve proven that they work – and when you have your pricing, delivery, and all your other ducks in a row. It’s good for you and good for our industry.

This is a fantastic business, as individual and unique as you want it to be. Take the time to develop as an artist and as a businessperson. Change is constant, adaptability is a must and enthusiasm is the fuel! Photography is equal parts art and science and disregarding either is a mistake.

As a Professional Photographer, I’m always looking for new ideas, things to get excited about, and that’s why I’ve started producing large format film portraits again. This format challenges me, and revisiting film, large format film in particular reminds me why I’m in this business. Learning and growing helps sharpen my skills so I can continue to offer new and fresh ideas to my clients.

In fact, I’d love to get your feedback, meet you and talk about the future of film and digital capture. I’ll be making a special appearance at PPA’s ImagingUSA 2015 in Nashville, and Amherst Publishing will be releasing my new book on B&W portraiture there. I’ll also be sharing ideas from my new book at the Kodak Alaris booth #726.

This is an invitation. Come on by – Kodak Alaris #726.

– Tim Kelly, M,Photog., IE, Cr., Fellow-ASP
timkellyportraits.com

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Tori Johnson: DIY Kid’s Magnetic Educational Photo Board

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As a mom of a rambunctious two-year-old I am constantly on the lookout for do-it-yourself ideas that are fun, affordable and educational. When I saw this idea on Pinterest I thought it was the perfect DIY to try out and I immediately had a cool idea on how to make it even better…use PICTURES instead of flashcards! Another bonus, you can do this entire DIY for approximately $30! Can’t beat that!

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Supplies:

  • Variety of Kodak photos
  • Oil Drip Pan (purchase at any auto supply store for approx. $10)
  • (1)  8x11in dry erase magnetic sheet
  • Variety of magnetic photo holders
  • Magnets
  • Scissors
  • Dry Erase Marker

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 First, I decided what the “categories” were that I wanted to feature on the board. I knew that these would change as my son got older so I decided to go with a magnetic dry erase sheet so that I could easily make adjustments. I then just cut it in to strips to use at my category names.

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After I decided my categories I found some pictures on the Internet and ones that I had taken as well that fit in to my categories. I then dropped them on to a USB and took them to my local Kodak Kiosk which is right down the street at CVS. Within minutes I had all my pictures printed out. What is so great about using pictures is it is much easier for a toddler to understand what you are asking them is in the photo because they are true-to-life unlike cartoons that you see on flashcards. Additionally, you can make basically any category you want vs. being confined to what is available on a flashcard.

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Then you just slide the photos in to their magnetic holders so they are protected from little grubby toddler hands.

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That’s all it takes! Now ask your toddler all sorts of questions to drive their development! Some questions that I ask my son are, “Which photo is a cow?” “How does a pig go?” “Point to the color green.” Among many others! You can also use your extra magnets to hang photos of your family on the board as well!

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 Tori Johnson writes about fashion, mommyhood and everything else in between on her blog The sTORIbook (www.thesTORIbook.com). You can also find her on Facebook, Twitter, Instagram and Pinterest!

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ESSENCE Festival™ Photo Booth Powered by Kodak

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The ESSENCE Festival™ kicks off starting on the Fourth of July running unti Sunday, July 7 in New Orleans. Kodak will be adding to the fun at the Festival by powering a photo book where guests can get a photo on an ESSENCE cover or with other cool backgrounds.

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Look for the ESSENCE Festival™ Photo Booth Powered by Kodak  in the Fan Zone and other high-traffic locations in the Convention Center as well as Woldenberg Park during Family Reunion Day and the Superdome for each night of concerts. Photos are $20 each.

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