Walk into any well-known retailer and odds are you’ll see a KODAK Picture Kiosk. That yellow box that invites consumers to create prints, collages, calendars, cards and photo books.

In the past year, we’ve developed and implemented new applications and technologies to make it even easier for consumers to engage with our kiosks and in turn, ensure our retail customers can extract the maximum value from their investment in our solutions. Those technologies have included mobile applications, in-store and out-of-store solutions and the ability to interact with images on some of the fastest growing image platforms, including Facebook and Instagram.

But images are just the beginning. We have more than 100,000 kiosks installed worldwide, working with retailers ranging from global brands to Mom-and-Pop shops. The common themes among all of these retailers, based on our expertise, are solutions that meet two key criteria: relevance and experience.

So what do we do with the portfolio and what do we do with the products? First, to create the experience, we’re heavily investing in building solutions that allow consumers to engage with kiosk from anywhere – through mobile applications, in-store, at-home, out-of-store. This comprises both technologies that easily enable consumers to “communicate” with the kiosk, as well as applications and products that consumers can easily use to create memories from their images.

Second, we’re thinking beyond the photo. This could mean books, movies, music and even personalized home goods. Through the kiosk, our retail customers can extend the relevance of their investment to broaden the content consumers can create. In the coming months, we are looking to build on the partnerships we announced last year, providing new content creation opportunities for our retail partners and in turn, new revenue streams from a current investment.

“Beyond the photo” illustrates our strategy moving forward – we enable personalized content creation. We are a market leader in the photo category, but that’s just the beginning.  Our strategy embraces better connectivity, broader content creation and ultimately, revenue driving relevance and experience for our retail partners. In the coming weeks, here at Wednesday Works, we’ll explore more of these solutions. We look forward to your feedback.