About dennisolbrich

General Manager and Vice President, Personalized Imaging

Kodak Alaris names CEO

Today Steven Ross, Kodak Alaris Holdings Limited’s Interim Chairman, publicly welcomed our first Chief Executive Officer (CEO), Ralf Gerbershagen.  It is my pleasure to welcome Ralf.  His appointment adds to our strong team as he possesses a wealth of talent and expertise as well as a perspective that will help to drive our business. This is an exciting announcement for our new company.

Thank you.  Your loyalty drives our success.

- Dennis Olbrich

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Kodak Alaris Holdings Limited business update from Steven Ross:

I am pleased to announce that Ralf Gerbershagen will join Kodak Alaris Holdings Limited as CEO on Tuesday, April 1, 2014. He will report to me in my role as Interim Chairman of Kodak Alaris. He will assist in finalising the new board structure, and continue our transformation required to take the business forward.

Ralf joins us from Motorola Mobility—currently part of Google—where he held several leadership positions including Managing Director Motorola Germany GmbH and VP & General Manager Motorola Mobility Europe. Ralf started his professional career at Siemens where he was in charge of the Passive Components business in Europe, Latin America, and Asia. He holds a degree in general electronics and computer science from Bingen University.

He is on the board of directors at the American Chamber of Commerce in Germany; the board of BITKOM, the IT and telecomm industry association; and is a member of the CeBIT advisory board—the world’s largest IT trade fair.

Ralf’s considerable business knowledge and leadership experience combined with Kodak Alaris’ strong resources and management talent position us well to lead the development of breakthrough products and services that you expect from the diverse Kodak Alaris businesses.

He will be based in the UK at Hemel Hempstead. Gary Fisher, Kodak Alaris Interim Human Resources Director; Phil Gibbons, Kodak Alaris Chief Financial Officer; Dolores Kruchten, President, Kodak Alaris’ Document Imaging division; and Dennis Olbrich, President, Kodak Alaris’ Personalized Imaging division, will report to Ralf.

I hope that you will have an opportunity to meet with Ralf in the near future. He has tremendous enthusiasm for the business and a deep commitment to fostering success for and with our customers.

Thank you for your ongoing support. We are honored to work with you now and for many years to come.

Yours Sincerely,

Steven Ross

Chairman, Kodak Alaris Holdings Limited

Meet Kodak Alaris

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Today marks the beginning of a bright new future for us in Personalized Imaging and Document Imaging, as we unveil Kodak Alaris. The new company and its name preserve the heritage and legacy of the Kodak brand, while embodying the greater speed and agility of a nimble company that will meet market needs and changes.

As you know, earlier this spring, Eastman Kodak Company announced it would sell our Personalized Imaging and Document Imaging businesses to the U.K. Kodak Pension Plan. Today, as that sale completes and we introduce our new company, we reflect proudly upon our heritage within Eastman Kodak Company, but even more importantly, look forward to a bright new future as Kodak Alaris.

Kodak Alaris’ Personalized Imaging combines a unique heritage, expertise and market leading positions, and includes four businesses:

  • Film Capture, which includes some of the world’s most popular and recognizable award-winning still film for professionals and consumers;
  • RSS, a worldwide leader in instant printing with the retail instant photo kiosks offering consumers personalised photo products and the industry-leading APEX dry labs;
  • Paper and Output Systems, the broadest portfolio of high quality media, including traditional photographic paper, for a variety of professional print operations and workflow solutions for photo specialty retailers, professional and wholesale labs; and
  • EIS, the leading provider of digital souvenir photography services and solutions  at theme parks, iconic destinations & resorts

The introduction of Kodak Alaris marks the first step toward becoming a more dynamic company focused on improved innovation, faster time-to-market, stronger customer service, and sustainable, profitable growth.  We will continue to deliver the industry leading products and services that you know and trust.

We will also deliver these products and services under the Kodak brand. This means you will still see “KODAK Picture Kiosk, “KODAK PROFESSIONAL Film,” “KODAK PROFESSIONAL ENDURA Media,” and “KODAK Express,” among others.

With our industry heritage, people, products and solutions, I’m confident that together we will deliver on our vision for Kodak Alaris. We will make it easy for you to enrich, share and re-live your moments, your stories, your memories, your life. We will achieve this because:

  • Kodak Alaris’ Personalized Imaging is a successful and profitable business – still with the world’s foremost imaging brand and now with a long-term investor providing a strong platform for future growth.
  • Kodak Alaris’ Personalized Imaging has a fantastic and synergistic portfolio of market leading products, which span RSS, POS, EI and FC.
  • Kodak Alaris’ Personalized Imaging is committed to bringing innovative new solutions to the consumer imaging space that provide the best consumer experience with the pre-eminent photo brand

Thank you for your ongoing support of our brand and our businesses. We look forward to delivering the highest quality products and services to you, both today and into the future.

“Good Enough” Not Enough

Recently, a friend of mine walked by a luxury boutique in New York City. In the front window was a large display of a super model/TV personality. She related to me the following:  “I don’t remember which model and I don’t remember what she was modeling. What I remember is the large two-foot blotch on the upper edge of the print.  Not the highly paid model. Not the luxury item for sale. Not, to think of it, the brand selling it.“

Paco Underhill, one of the industry’s foremost experts on retailing and founder of Envirosell, said “Today, the photograph in retail is everywhere—silk-screened images in windows, lifestyle graphics in the aisles, flat screens mounted from ceilings, projections on the floor, and the incorporation of images onto packaging. The creative drive has been focused on making good stuff look great.” http://click.si.edu/Story.aspx?story=787

Make good stuff look great. When I heard the story above about what should have been a gorgeous display instead tainted by the quality of the media on which it’s printed, I’m even more committed to what we’re doing at Kodak.  In recent years, lower quality display materials have entered the market, and as marketing budgets have shrunk, some brands saw using these “good enough” materials as a viable cost-saving alternative.  “Good enough” does not create great. And in this case, it created just the opposite.

We recently introduced our new KODAK PROFESSIONAL ENDURA Transparency Display Media to the market, based on the fundamental belief that our customers in this space require media that creates the most visually effective output – for large displays (such as trade-show stands and booths), in-store point-of-purchase materials, and indoor transit displays (airports, subways).

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Our labs partners and specifiers use Kodak Display media for some of the world’s most well-known brands because they know that no matter where in the world an image is printed, our media ensures consistency and the preservation of the quality those brands represent. Dominick Dunne, COO of Splash Worldwide, a technology based communications agency, said this when asked why he recommends Kodak media to his clients.

We recommend Kodak media because it is the most consistent and has the highest quality. In most offset printing applications, there are industry specifications that enable Splash to show a digital proof and know that no matter what press they will print on the printer can match the proof. The best examples of this are SWOP and GRACOL. No specifications exist in the out-of-home or in-store production business. By standardizing on Kodak media, Splash has created a de-facto standard.

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In an era where competition for consumer attention and ultimately dollars is fierce, we want to make sure that our customers have the best output to contribute to their success. That means consistency.  It means reliability. It means high quality. Our R&D continues in photographic paper because to succeed in a competitive market, our customers deserve, and frankly, need more than “good enough.”