Guest Post for Film Friday: Photographer Tanja Lippert

My name is Tanja Lippert and I am a 100% film photographer specializing in weddings, fashion, commercial, music & fine art photography. I’m also one of the hosts of a very special show on the Framed Network called FILM!

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I live in sunny California, but travel worldwide for photography assignments. I am very passionate and committed to my craft. I love adventure, creativity, traveling, spontaneity, teaching and inspiring others. I am a dreamer and a hopeless romantic at heart. I thank God that he has blessed me with creative gifts and abundant love. On top of all that, I am pretty much a big dork!! I often get asked, “Why do you still shoot with film?” The answer is pretty simple. I am a huge fan of the quality, richness & “magical” look that film has to offer. My favorite films to shoot include Kodak BWCN 400, PORTRA 160 and PORTRA 800.  I love the creaminess of the BWCN 400 and the fact that it is process C41 makes it easy for labs to scan this film and it is really beautiful!  The PORTRA 160 is my favorite portrait film to shoot, the skin tones are beautiful and it has a creaminess to it that I love.  The PORTRA 800 is wonderful film to shoot in both low light and sunlight, it has a beautiful saturation to it, while still keeping skin tones looking natural and amazing!  Shooting film “connects” me to my subject and surroundings and makes me more acute to what is happening in front of my camera. There is no reason for me to be distracted by viewing the images in the back of my camera all day, so instead, I am focused on looking through the viewfinder; waiting for just the right moments to capture.

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So many of those moments came during the filming of this season’s FILM Show. We spent eight days in the desert of Las Vegas shooting everything from muscle guys and muscle cars to beautiful models and beautiful scenery to a real wedding to getting shoot whatever makes our hearts happy.  I chose to shoot one of the Assistant Producers in a series of “beauty” pictures because one of my favorite things to shoot are women.  I love to make them feel special and beautiful in their own skin.

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When I started shooting fashion work back in 2001, digital was not even an option. I learned photography on film and have NEVER switched. Despite the pressure of the photographic industries and all my fellow photographers, I have held steadfast and true to my love of film and have NO plans on ever switching. By using one of the best film labs in the world to scan my film into high-resolution digital files- I get the best of both worlds, film & digital. I get the look and beauty of FILM CAPTURE along with the convenience of digital (like utilizing Photo Shop when needed and being able to show my work on the internet and share digital files with my clients). Yes, it is true that film is more expensive to shoot and requires me to be an EXPERT at my craft. That is exactly why I will continue to shoot with it. For me, photography is still an art. It’s MY art. It’s my blood, my sweat and my tears. It’s also my joy and my love. I would NEVER dream of sacrificing the quality and look of the images I produce for anything. I know that every photographer has his or her opinion about which is superior, film or digital. For me, film is what makes my heart happy and emotionally ties me to my images.

http://www.tanjalippertphotography.com

http://instagram.com/tanjalippert

https://twitter.com/TanjaLippert

Sharing Our Images – post from Reid Callanan

“We’ve enjoyed a long relationship with the Santa Fe Workshop, led by Reid Callanan and we’re thrilled to have a blog post from him today. Reid’s passion for photography is matched only by his desire to help others become better at it. In addition to the many workshops his organization runs, he runs Photo Teens, which introduces young adults to the world of photography. Reid tells us a bit more about the program, and why film is an important part of that  workshop.” – Audrey

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When I was a young man (40 years ago) I grew up in a photographic world of film and black-and-white prints made in a darkroom. I learned the craft of photography getting my hands wet. Fast forward to 2013, and today’s youth are growing up in photographic universe almost completely unrecognizable from a technology standpoint. Their world of pictures is a digital one using cell phones to post their pictures to Facebook and Instagram. What a world of difference in a few short years!

At the same time, young adults who work with film are continually amazed by the experience and results, and react to photography created with film much differently from that created via digital. As director of the Santa Fe Photographic Workshops, I believe in getting teens excited about photography by watching an image rise and take form in a tray of developer and sharing the resulting print with their friends face-to-face. For this very reason, we teach our Photo Teens summer workshop program using film and printing paper. These silver-halide materials and the uniquely magical process in the darkroom excites and inspires these teen’s creativity and self expression unlike anything in their digital domain. This traditional photographic start opens an entirely new world for their dreams and visions.

Kodak Alaris has been a long-time supporter of our Photo Teens workshops over the past ten years and their materials have enabled our teens’ photographic vision to come to light. Here are a few images made by the participants in this summer’s Photo Teens workshop here in Santa Fe:

Michelle La Sage Ryan Williamson Sharing images is at the core of being a photographer, whether making silver prints or digital images. One fun and rewarding way to share our images is entering photography contests. Entering contests affords us an opportunity to evaluate our images and choose our best work. Then we get to see if our best work is considered by the contest judges to be the best work submitted. Being recognized and acknowledged for our best work is a rewarding experience for any photographer. And if we are so honored, we get to share our best work around the world. And the prizes are nice too.

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Our upcoming photo contest from the Santa Fe Photographic Workshops is themed BACKYARD and will run from September 19 through November 19. Kodak Alaris has generously provided professional film as prizes for all four major contest winners, and we have provided free workshops, and many other photographic companies have provided prizes as well. Check out the details for BACKYARD here http://www.santafeworkshops.com/contest/.

Reid Callanan Director,
Santa Fe Photographic Workshops

Retail merchandising – Improving the customer experience

Ahh… the shopping experience, so fun and rewarding.  Retail therapy is a proven fact.  Consumers love to shop and buy, and they will if the shopping experience is a pleasant one and guides them on a journey to purchase.  Too frequently however, retail escape is cluttered and confusing.  The product sought is muddled and mired in a wealth of communication, and eventually, the consumer becomes overwhelmed, raises the white flag, and walks out.

Retailers seem to have approached merchandising one of two ways – either focusing on a broad assortment encouraging the impulse purchase and creating a busy environment, or adopting the “clean store policy” making it easy on the eyes, hard to navigate.  There is middle ground though, a solution to feature multiple products, create inspiration and drive purchase, but in a pragmatic and engaging process.  And the key word is process.  Marketers love processes, matrixes, grids, and funnels – like the path to purchase, the consumer buying cycle, the loyalty loop, etc. But often, we get so excited about communication real estate and products that we push aside well-worn practices in favor of promoting depth and breadth.  All that product promotion can be as overwhelming as a circular on Thanksgiving Day.

Here are some simple principles that create a communication process for in-store merchandising. These principles can offer a more engaging and profitable environment by increasing conversion, up selling, and bringing shoppers back for a repeat experience:

  1. Announce – Let consumers know what you have to offer in the simplest and broadest terms.  What is your core competency? Printing photos? Photo Center.  Fixing watches?  Watch Repair.  Selling Tickets?  Ticket Booth.  This communication attracts consumers who may not know these products and services are available in your store.
  2. Amplify – Tell consumers more about what your product offers, the features and benefits.  Take this opportunity to UP SELL and INSPIRE – prints instantly, create photo books, watch repair in an hour – new watches for sale.  Tickets to shows AND exclusive merchandise from of the show.  Now that consumers are aware and considering a purchase, make it the best sales experience possible.
  3. Inform – Close the sale by providing, detail clearly and concisely.  Pricing should be easy to follow.  If you have other products to promote, present it in a relatable and compelling communication.  Consumers are ready to buy, but will abandon the purchase if they get frustrated.

So the process seems pretty simple – only three steps(!). Now where does the communication fit it?  Below are examples of in-store marketing tactics and messaging:

Announce – ceiling signs, cross-promotional collateral (shelf talkers, stickering), department signs.  Messaging: define the destination and make the destination intriguing

Amplify – backwall signs, countertop signs.   Messaging: claims, product assortment, inspiration – end benefits, promotions, special offers

Inform – brochures, sales associates, pricing lists, QR codes/links to informational websites, samples.  Messaging: pricing, education on product benefits, instructional – how to use

Below is an example of an in-store environment, from a retail partner who provided us with the opportunity to apply these principles to its photo center.

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Key Improvements:

Announce:

  • Disruptive branding that defines space and creates a store within a store destination
  • Clear department name
  • Destination definition

Amplify:

  • Backwall features promotional messaging, menu pricing, and samples
  • Front counter image offers lifestyle/inspirational images and additional product information
  • Counter top sign features special offer

Inform:

  • On kiosk signage and UI provides additional product information, educational and instructional content

The principles, applied to a larger in-store footprint, can be applied to a countertop merchandiser just as easily.  There might be a more selective approach on what key points of communication are conveyed, but if you follow the communication process consumers will engage and you will be rewarded.

Meet Kodak Alaris

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Today marks the beginning of a bright new future for us in Personalized Imaging and Document Imaging, as we unveil Kodak Alaris. The new company and its name preserve the heritage and legacy of the Kodak brand, while embodying the greater speed and agility of a nimble company that will meet market needs and changes.

As you know, earlier this spring, Eastman Kodak Company announced it would sell our Personalized Imaging and Document Imaging businesses to the U.K. Kodak Pension Plan. Today, as that sale completes and we introduce our new company, we reflect proudly upon our heritage within Eastman Kodak Company, but even more importantly, look forward to a bright new future as Kodak Alaris.

Kodak Alaris’ Personalized Imaging combines a unique heritage, expertise and market leading positions, and includes four businesses:

  • Film Capture, which includes some of the world’s most popular and recognizable award-winning still film for professionals and consumers;
  • RSS, a worldwide leader in instant printing with the retail instant photo kiosks offering consumers personalised photo products and the industry-leading APEX dry labs;
  • Paper and Output Systems, the broadest portfolio of high quality media, including traditional photographic paper, for a variety of professional print operations and workflow solutions for photo specialty retailers, professional and wholesale labs; and
  • EIS, the leading provider of digital souvenir photography services and solutions  at theme parks, iconic destinations & resorts

The introduction of Kodak Alaris marks the first step toward becoming a more dynamic company focused on improved innovation, faster time-to-market, stronger customer service, and sustainable, profitable growth.  We will continue to deliver the industry leading products and services that you know and trust.

We will also deliver these products and services under the Kodak brand. This means you will still see “KODAK Picture Kiosk, “KODAK PROFESSIONAL Film,” “KODAK PROFESSIONAL ENDURA Media,” and “KODAK Express,” among others.

With our industry heritage, people, products and solutions, I’m confident that together we will deliver on our vision for Kodak Alaris. We will make it easy for you to enrich, share and re-live your moments, your stories, your memories, your life. We will achieve this because:

  • Kodak Alaris’ Personalized Imaging is a successful and profitable business – still with the world’s foremost imaging brand and now with a long-term investor providing a strong platform for future growth.
  • Kodak Alaris’ Personalized Imaging has a fantastic and synergistic portfolio of market leading products, which span RSS, POS, EI and FC.
  • Kodak Alaris’ Personalized Imaging is committed to bringing innovative new solutions to the consumer imaging space that provide the best consumer experience with the pre-eminent photo brand

Thank you for your ongoing support of our brand and our businesses. We look forward to delivering the highest quality products and services to you, both today and into the future.